Tag: Tom Brown

‹ Back

adidas runs with Purpose at the Sanlam Cape Town Marathon

Adnaan MohamedFeatures, NewsLeave a Comment on adidas runs with Purpose at the Sanlam Cape Town Marathon
By Adnaan Mohamed

As runners lace up for the 2025 Sanlam Cape Town Marathon, adidas is urging them to do more than chase finish lines, it’s inviting them to run for change.

At this year’s Marathon Expo at DHL Stadium, adidas is unveiling its official Sanlam Cape Town Marathon collection.

It’s featherlight, fast, and fashioned for champions chasing the clock. The range including race tees, singlets, jackets, and the new Adizero Boston 13 shoes. is “built for athletes chasing limits and breaking records,” the brand says.

Beating the Odds, One Bead at a Time

But this year, adidas is adding something even more meaningful to the starting line: purpose, threaded bead by bead.

Handmade limited-edition beaded bracelets

Two limited-edition beaded bracelets, designed in the marathon’s official hues will be on sale, with 100% of proceeds going to the Kolisi Foundation to support gender equity and GBV survivor programmes.

Each bracelet is handmade by survivors of gender-based violence at the Saartjie Baartman Centre for Women & Children in Manenberg, in collaboration with Cape Town jewellery brand Black Betty Design.

“Sport has the power to unite and inspire, but it also has the responsibility to drive change,” said Tom Brown, Senior Brand Director at adidas South Africa.

“By wearing this bracelet on race day, every runner and supporter becomes part of a movement to combat GBV in South Africa.”

Each bracelet carries a story as rich as the marathon itself. The limited-edition design weaves Red Turquoise, symbolising courage and empowerment, with Fossil Stone, a marker of endurance and transformation.

The race-colour version blends Yellow Agate, for positivity and clarity, with Blue Turquoise, the stone of balance and healing.

Like marathoners pounding the road with grit and grace, every bead is a testament to resilience. It’s a small, shining step in a greater race for dignity and equality.

So as the Sanlam Cape Town Marathon Expo opens from 16–18 October at DHL Stadium, adidas invites runners to gear up, not only in style, but in solidarity.

The official marathon range and bracelets will be available exclusively at the adidas stand, select stores, adidas.co.za, and the adidas app.

adidas Back into the Stormers Scrum

Adnaan MohamedNews, RugbyLeave a Comment on adidas Back into the Stormers Scrum

By Adnaan Mohamed

After eight years on the sidelines adidas has dusted off its boots and jogged back into the DHL Stormers’ starting XV as official technical sponsor.

The three stripes are back in Cape Town, and they’ve come to make a statement not just as a rugby kit, but as part of the culture.

“It’s a great honour for us to be reunited with the DHL Stormers again,” says Tom Brown, Senior Brand Director at adidas South Africa.

“The team and the dynamic way they play rugby embodies the flair and passion of their supporters. This partnership is about more than sport; it’s about honouring tradition whilst also celebrating a new era of bold ambition.”

Home Kit: Reunite the Stripes

The home jersey is rugby’s equivalent of a well-timed hand-off: classic, powerful, impossible to ignore. Those blue and white hoops are stitched like the DNA of Newlands itself.

It’s bold, uncompromising, and unapologetically Stormers. It’s heritage with a modern polish, a jersey that looks just as good under the Saturday sun as it does when drenched in the sweat of a one-point thriller.

It honours history with every stripe a reminder of where the club’s been, and every hoop a promise of where it’s going.

Away Kit: Remix the Stripes

The away jersey concept “Remix the Stripes” takes on a vibrant twist. Inspired by the spirited streets of Bo-Kaap, a neighbourhood known for its deep rugby heritage, cultural diversity and vibrantly decorated homes, the jersey bursts with electric hues of lucid pink, lime burst, and lucid cyan. A remix of tradition that celebrates freedom, energy, and individuality.

It’s rugby kit reimagined for a generation that refuses to blend in. Call it the sidestep to convention with a vibrant celebration of freedom, individuality, and the multicultural heartbeat of Cape Town. If the home kit is the anthem, the away jersey is the remix.

DHL Stormers Director of Rugby John Dobson said that having adidas back on board is a big moment for the team and their supporters.

“We are all thrilled to have adidas back and we know that our fans will embrace this move and the incredible kit that we will be playing in this season.

“The two designs speak to the rich rugby heritage of this region. The iconic blue and white hoops are synonymous with the rich history of rugby in the Cape, while the away jersey pays homage to the Bo-Kaap which has produced so many passionate rugby people over the years, including those who were involved in some of the first organised matches on the Green Point Common, just a stone’s throw away from our stadium.

“Our players and supporters will wear this kit with pride this season and we can’t wait to get going,” he said.

Kit Built for Collisions

Of course, flair is nothing without function. These aren’t jerseys made to hang politely in sports shops but they’re engineered for bruising battles in the trenches.

Crafted from 100% recycled polyester doubleknit, they wick away sweat quicker than a winger spotting space in the backfield. Lightweight yet stubbornly durable, with reinforced stitching in high-stress zones, they’re designed to hold up against the dark arts of the scrum.

The athletic fit is snug but never strangling. Think of it as a jersey that knows how to tackle but can still dance.

The Comeback We’ve Been Waiting For

At R999, Stormers fans can finally pull on the stripes and hoops once more. The home jersey drops on 19 September, while the Bo-Kaap-inspired away kit lands on 3 October.

The home jersey is available from 19 September, and the away jersey is available from 3 October at stormersshop.co.za, select adidas retail stores, adidas.co.za, select sports retailers and at DHL Stadium on matchdays.

Eight years apart, and now reunited. The DHL Stormers and adidas are back together and ready to charge head-down into a new era.

Stripes and hoops, stitched for glory, built to withstand hits harder than a Frans Malherbe scrum.

Cape Town, your jersey has come home.