Tag: PureGEL™ technology

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Step Into a New Era of Stability with the ASICS GT-2000™ 14

Tanika LaskeyFeatures, NewsLeave a Comment on Step Into a New Era of Stability with the ASICS GT-2000™ 14

ASICS is proud to introduce the GT-2000™ 14 shoe, the latest evolution of its long-standing versatile daily trainer, now updated with new lightweight and responsive cushioning. Staying true to the lightweight stability that defines the identity of the GT-2000™ series, the latest model delivers a more dynamic and comfortable running experience, thanks to a new midsole material and updated forefoot construction.

Building on the series’ legacy of delivering reliable, go-to stability, the GT-2000™ 14 shoe takes a bold step forward with the addition of FF BLAST™ MAX cushioning – one of ASICS’ most responsive midsole foams, as featured in high-bounce models like the NOVABLAST™ 5 shoe. Combined with PureGEL™ technology in the heel for enhanced shock absorption and smoother transitions, this advanced midsole setup helps provide softer landings, enhanced comfort, and a more energetic toe-off, helping runners enjoy every step of their run.

The forefoot now features a new trampoline pod structure inspired by ASICS’ BLAST series, thoughtfully designed to support stability, while creating a spring-loaded sensation underfoot. Working in tandem with FF BLAST™ MAX cushioning, this forefoot pod structure amplifies bounce and responsiveness, making each run feel more energetic and uplifting.

While comfort and energy-return take center stage, the GT-2000™ 14 shoe continues to offer the trusted stability that defines the series. The 3D GUIDANCE SYSTEM™ provides adaptive, on-demand stability with advanced geometry of a three-dimensional midsole shape that helps prevent excessive inward rolling during runs. This stability contributes to a comfortable running experience, even across longer distances.

Additional support elements include strategically placed outsole rubber for medial-side reinforcement, a new asymmetrical tongue wing construction to improve lockdown and support, and an updated engineered woven upper for comfort and a secure, supportive fit.

Susan Hoddinott, Global Product Line Manager, Performance Running at ASICS said: “With today’s runners looking for more than just stability, we saw the opportunity to evolve the GT-2000™ series. By integrating FF BLAST™ MAX cushioning, we’ve delivered a more dynamic and energetic ride, while maintaining the stable feel runners have trusted for years. The result is a stability shoe that feels both protective and fun to run in. We believe the GT-2000™ 14 shoe will inspire more runners to enjoy their movement and uplift both body and mind through a comfortable and energetic running experience.”

The GT-2000™ 14 shoe will be available globally at ASICS retail stores, online, and through specialist running outlets for R3,200.

To find out more about the products, please visit asics.com.

Feel Calm, Run Easy: ASICS Launches Gel-Kayano™ 32

Tanika LaskeyFeatures, NewsLeave a Comment on Feel Calm, Run Easy: ASICS Launches Gel-Kayano™ 32

Delivering premium stability with plush comfort, the latest GEL-KAYANO™ model enhances your run.

ASICS announces the launch of the GEL-KAYANO™ 32 shoe, the latest evolution in its flagship stability running shoe series. Designed to elevate comfort and support, this new model features a refined midsole design and an updated upper to provide an even smoother and more adaptive running experience.

The GEL-KAYANO™ 32 shoe continues to build on the legacy of adaptive stability and premium comfort established by its predecessors. The 4D GUIDANCE SYSTEM™, developed through extensive research and testing, works in harmony with the body’s natural movement to provide dynamic stability when runners need it most. It helps guide the foot through a more efficient stride, delivering high levels of comfort and stability even in demanding conditions.

Staying true to the ASICS Design Philosophy*, the GEL-KAYANO™ 32 shoe introduces key refinements to enhance both comfort and stability. The midsole features updated FF BLAST™ PLUS cushioning, a lightweight and responsive material that delivers a soft feel with an energetic rebound. An additional 2mm of foam under the forefoot enhances softness and cushioning, while an updated midsole design with a lighter foam compound makes the shoe even lighter than the previous model. Additionally, PureGEL™ technology ensures superior shock absorption and smooth transitions, offering runners a more effortless ride.

The engineered mesh upper has been thoughtfully redesigned to deliver a softer, more comfortable feel throughout every run. Additionally, the reinforced stable tongue wing is crafted to adapt to the unique arch shape of each runner, offering enhanced midfoot support on the medial side. Together with the updated upper and tongue wing construction, the GEL-KAYANO™ 32 shoe provides an improved fit for an elevated running experience. The inclusion of HYBRID ASICSGRIP™ outsole enhances traction and durability, reinforcing stability with every stride.

Tomohiro Nishida, Performance Running Footwear, at ASICS, said: “ASICS has always strived to deliver premium running stability with unprecedented levels of comfort. With unique approaches like the 4D GUIDANCE SYSTEM™ and PureGEL™ technology, we have delivered adaptive stability and superior comfort. The GEL-KAYANO™ 32 shoe continues this journey of continuous improvement, incorporating impactful refinements to further enhance the comfort of the running experience. We are excited to see runners enjoy its plush cushioning, smooth ride, and trusted support.”

The GEL-KAYANO™ 32 shoe will be available globally at ASICS retail stores, online, and through specialist running outlets from June 1, 2025. To find out more about the products, please visit https://www.asics.com/gb/en-gb/