Adidas announces second year of move for the planet – funding projects in areas impacted by extreme weather conditions around the world

  • For every ten minutes of movement logged by users on the adidas Running App, adidas is pledging to donate €1 – up to €1.5 million – between 10th and 22nd May.

  • Users can log time against over 100 sports including the likes of Handball, Zumba Fitness, Padel and many more.

  • Partnerships with Common Goal and the UN Climate Change Sports for Climate Action to support projects that offer sustainability education and help to make sports facilities more resilient against extreme weather

South Africa, May 2, 2024 – Today, adidas announces the return of Move For The Planet – its global initiative harnessing collective movement to create collective impact. adidas is calling on all athletes at every level across the world to track their physical activity across a variety of sports to raise money for projects in areas impacted by heat waves, flooding, and other extreme weather conditions.

Extreme weather conditions are having an increasing impact on the places people play and practice sport. From the neighbourhood pitches to global sports venues. Statistics reveal that by 2050, almost one-fourth of the English football league team’s stadiums (23 out of 92) are projected to be partially or completely flooded every year. Further research by the UN states that approximately half of former Winter Olympic host cities will likely be unable to host future games in the same timeframe.

In 2023, over a million people took part in the first year of Move For The Planet, with the leading activities for minutes recorded including running (63.1%), walking (17.9%) and cycling (9.2%). 

This year adidas has expanded the initiative to include over 100 sports including Football, Kayaking, Jump Rope, Powerlifting and many more.

In 2024, for every ten minutes of movement logged on the adidas Running App between 10th – 22nd May, adidas will donate €1 – up to a total of €1.5 million. These funds will be used to help create real world change, through education on sustainability and the enhancement of facilities to make them more resilient against extreme weather conditions.

Ashley Czarnowski, Senior Director, Global Purpose Marketing at adidas said: “We’re excited to build on the success of the first year of Move for The Planet, which brought together a community of over one million people across the world.

This year people can record movement in over 100 sports and we are expanding the impact of the programme to include a new set of projects and initiatives. Whether it’s taking part at the grassroots or competing at the highest level, we all have a deep connection to the places we play. Together we can unite as a global sporting community to help some of those places, by making sports facilities more resilient to extreme weather conditions and providing education on sustainability.”

Common Goal is a global impact movement that aims to shift society towards a more sustainable and equitable future through sport – who unite Community organisations, athletes, clubs, brands and other stakeholders to collaborate towards the wellbeing of our people and planet.

Olivia Baston-Pitt, Senior Impact Sponsorship Manager at Common Goal said: “We’re thrilled that the Move For The Planet initiative is back for a second year. The success of last year meant we were able to increase the accessibility of sport for individuals who haven’t always had that privilege.

Take the Cancha Violeta sports space in San Pedro Xalostoc, Mexico, where we were able to support the installation of a brand-new multi-sport pitch and a drainage programme that collects water for the neighbouring grass pitch and garden.

Alongside Common Goal, adidas will also be supporting UN Climate Change – Sports for Climate Action to develop a series of training modules for sports and NGOs operating in the nexus of sport and development. The UN Climate Change is the United Nations entity tasked with supporting the global response to the threat of climate change. The partnership is centered on using sport to educate and engage communities on climate-related topics and sustainable practices.

The funds created by Move For The Planet will go towards creating publicly accessible training materials as well as the hosting of training sessions with networks of NGOs and other organisations to enable them to transform communities in the service of future for sport on a thriving planet.

For more information on how to join in or for more on the initiative itself, please visit https://www.adidas.co.za/sustainability.

No hurdle too high for Rogail Joseph who is packing for Paris

By Karien Jonckheere

Rogail Joseph added her name to the list of automatic qualifiers for the Paris Olympics at the SA Athletics Championships in Pietermaritzburg last week.

But it wasn’t until she was called in for a dope test that she realised she had achieved the qualifying mark.

The 24-year-old finished second in the 400m hurdles behind Zeney Geldenhuys in a time of 54.84 which meant she’d dipped under the required 54.85 by one hundredth of a second.

That was well under the 55.39 she ran to take gold at the recent African Games in Ghana where she had the honour of securing South Africa’s 100th medal of the event.

It’s still sinking in that she’ll be packing her bags for Paris in around three months’ time.

“It’s still unbelievable for me to think that I’m an Olympian and I’m so proud of myself now I know that there is even more in store for me,” she told Modern Athlete.

Joseph said both she and her family were in tears after the race. “They were crying and my family can’t stop talking about it. They are really proud of me,” she explained.

Speaking about the race itself, the coaching science student explained: “It was one tough race and really competitive. It was one of the best races in my life and the first time I came so close with the first place [at senior nationals].”

Joseph did indeed push Geldenhuys for much of the race, with the winner being full of praise for her rivals.

“You can’t always just go into a race and think I’m going to run and win by 100 metres so it is very exciting to know that there are girls pushing me because without them it’s difficult to run great times,” said Geldenhuys.

“I think it’s great to know that the juniors are coming up and that the women’s 400m hurdles in South Africa is growing.

“They keep you on your toes because you know it’s anybody’s race… the race isn’t over until you’re over that finish line and it’s fun to know that it’s a fight.”

While Joseph grew up in Worcester in the Western Cape, where she described her community as a rough one where gangsterism is rife, she made the move to Potchefstroom to study and train and that’s made all the difference. While she admits to missing family and friends back home, she knows the move has been worth it to pursue her passion.

As for what the next few months hold, Joseph is headed to the World Athletics Relays in the Bahamas from 4-5 May, where the South Africans are looking to qualify their relay teams for the Olympics, and will then look to gain experience in Europe.

“The goal is to run a PB of 53.9,” she said. “I know it’s possible with God next to me.”

Type 1 Diabetes doesn’t hold Jono le Roux back!

As the starting gun fires at 9 am on Friday, April 26th, at the Sani Pass Pub in Lesotho, Jono le Roux, a formidable trail runner and a person living with diabetes, will embark on the challenge of the Ultra-Trail Drakensberg 100 Miler. This isn’t Jono’s first time at the event; last year he finished in 5th place overall in just over 33hrs. However, this year’s race poses new obstacles with significant changes to the route, promising a fresh test of endurance and determination.

Jono’s journey into trail running began in 2015, but it was his diagnosis with type 1 diabetes in 2017 that ignited a deeper commitment to health and fitness. Despite the challenges posed by his condition, Jono has not only embraced ultra-running but has excelled in it. Reflecting on his journey, Jono shares, “Running has provided me with not just a healthier and stronger body but mentally it has also given me so many life lessons. It’s more than just a sport for me, it’s my way of life.”

Managing type 1 diabetes while undertaking endurance sports like ultra-running requires meticulous attention to glucose levels, pacing, and nutrition. Previously, Jono would have had to frequently stop during the race, and check his glucose levels by using the fingerstick method, costing him both time and additional energies, now with advancements in technology this process has been made much easier with the FreeStyle Libre Continuous Glucose Monitoring (CGM) system, a device which enables him to monitor his glucose levels in real-time, empowering him to make informed decisions throughout his races.

“My goal for this year’s race is to embrace it fully and soak up all the good vibes,” says Jono. “I’ve grown as a runner since last year, both in experience and maturity. While I aim to complete the race in 27 hours, my ultimate aspiration is to maintain a sustainable running journey, inspiring others along the way.”

Jono’s story is not just about personal triumph; it’s a testament to the advancements in diabetes care and technology. “With great improvements in diabetes care, from insulin upgrades to management systems and incredible tech like continuous glucose monitors, people living with type 1 diabetes can live more freely and, dare I say, ‘normally,'” he expresses gratefully.

As Jono laces up his shoes and prepares to tackle the challenging terrain of the Ultra-Trail Drakensberg, he embodies resilience, determination, and the spirit of overcoming adversity. His journey is an inspiration to all, showcasing that with passion, perseverance, and the right support, anything is possible.

Cows in the Arctic Circle

An intrepid group of South Africans recently jetted off to Sweden to take on the Ice Ultra, a five-day adventure on foot in the remote and hostile wilds of Lapland, above the Arctic Circle. With no experience of running in snow, it was always going to be huge challenge for the African runners, but running for a great cause and having each other for support got them to the finish line. – By Cordi Van Nekerk 

This is Sparta!

The third edition of the annual Spartan Baby Badass Ultra (SBBU) will take place in Johannesburg towards the end of April, with runners attempting this incredible challenge in order to raise funds for CHOC Childhood Cancer Foundation SA. Rob Riccardi, who has already earned two of the coveted SBBU finisher’s belt buckles, explains what the challenge is all about… and be warned, this story involves really hot chillis, fly-fishing snares, bagpipes and many, many cups of cement!

SA champs wraps up with four new automatic qualifiers for Paris Olympics

The SA Athletics Championships came to an end in Pietermaritzburg on Sunday with four athletes having added their names to the list of automatic qualifiers for the Olympic Games later this year. They were Zeney Geldenhuys and Rogail Joseph in the 400m hurdles, Benjamin Richardson in the 200m and Lythe Pillay in the 400m, while Zakithi Nene achieved his second qualifying time over 400m at these championships.

The final day’s action saw Marione Fourie claiming a fourth straight national title in the 100m hurdles, winning in a time of 13.01 seconds with Kayla van der Bergh second in 13.40 and former SA record holder Taylon Bieldt third in 13.46.

Fourie admitted afterwards: “Before the race, my brain didn’t want to get the steps in before the first hurdle so I was a little bit stressed but the time wasn’t too bad for my second race [of the season].”

Eight-time champion in the 110m hurdles Antonio Alkana withdrew from the final after overstretching his calf muscle in the warm-up. In his absence, SW Nel claimed his first ever title in 13.73 seconds, so emulating his father and coach, Wimpie, who won the SA title twice, in 1992 and 1993.

“It feels amazing. I didn’t expect it at all. All the hard work is paying off so I’m glad. I have a good coach who I trust so I’m very happy at the moment,” said Nel junior afterwards.

As for being coached by his dad, he joked: “It’s a bit of a pain in the butt because he says: ‘My time was faster,’ or ‘I did it twice.’ So I have to win it two times more and beat his time so I’m almost on his level.”

Speaking about Alkana withdrawing from the final, Nel added: “I was a bit disappointed. If he had run, I think I would have run a better time but I’m happy with the position.”

Also thrilled was his proud dad: “Words can’t describe it. It’s a very humbling feeling,” he beamed.

Meanwhile, after her second place in the 5000m earlier in the competition, Prudence Sekgodiso comfortably defended her 1500m title, pulling away from the pack just before the bell, and cruising to victory in a time of 4:13.09. Charne Swart was second in 4:16.89 and Carina Viljoen third in 4:19.29.

“The race was something else. I have a calf problem, I felt it in the 5k and I wanted to come out in the 5k but I thought – let me just finish it – but the 1500 is my event so I had to show who I am and chase for that gold medal and that’s what I did. It was nice,” she said.

“I regret running that 5k to be honest. Honestly, that was my last,” added Sekgodiso who has set her sights on breaking the SA 1500m record.

Jerry Motsau had a tougher fight on his hands to claim the men’s 1500m title 10 years after winning his first. He fended off his challengers in the final 200m finishing in 3:38.82 with Nkosinathi Sibiya second in 3:39.02 and Niel van der Merwe third in 3:39.78.

“It was a bit of a challenge but if you’re strong in your head, you pull through. I told myself I mustn’t give up, I should run through the tape, so that’s what I did,” he said.

In the field events, Kyle Blignaut defended his shot put title with a best throw of 20.36m, while Mire Reinstorf took women’s pole vault gold with a clearance of 4.15m.