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Keri Miller dives back into Midmar with family, fitness and heart in tow

Adnaan MohamedFeatures, News, SwimmingLeave a Comment on Keri Miller dives back into Midmar with family, fitness and heart in tow
By Adnaan Mohamed

Like a confident swimmer slipping into familiar waters, popular KwaZulu-Natal radio personality Keri Miller is set to make another splash at the 2026 aQuellé Midmar Mile, taking place from 5–8 February.

The co-founder of digital radio station PlayZN has confirmed she will line up in the family race on Saturday, combining strokes with sentiment as she swims her third Midmar Mile, while also serving as an ambassador for Mr Price Sport, one of the event’s key sponsors.

Miller won’t be navigating the Midmar waters solo. Instead, she’ll be buoyed by a strong family current, swimming alongside her sister, brother-in-law, niece and two nephews.

“As a family, last year was our first time swimming Midmar together and we absolutely loved it,” she said.

Her Midmar journey began almost by accident in 2024, sparked by an interview with race director Wayne Riddin and the lure of one of South Africa’s most iconic sporting keepsakes.

“It’s a really great towel,” she joked.

By 2025, the hook was firmly set.

“For the 2025 race, my sister had already entered her whole family and I thought, if [my niece] Charli-Rose can swim it at six, then nothing is stopping me. It felt like one of the best family days we could ever have together. Such a cool memory to make.”

Miller says the aQuellé Midmar Mile fits seamlessly with her philosophy of active, connected living.

“Considering I have a radio station called PlayZN, I’m a huge supporter of anything that gets us outside, off our phones and into our bodies. For anyone who’s had the privilege of learning to swim, this is one of the most satisfying things you can do. And everyone loves a medal. It’s such a celebration of how beautiful Midmar is.”

Her role as a Mr Price Sport ambassador adds another deeply personal layer to the experience.

“It’s a beautiful reminder that I’m in a strong, healthy body and that at 43 I can move happily and pain-free. Being able to represent a local brand in a local race feels special. I’m grateful and I hope to see more women my age shifting how they think about and treat their beautiful bodies.”

Preparation-wise, Miller is keeping her training balanced, mixing calm control with respect for Midmar’s unpredictable conditions.

“I’ll do some training with Nix O’Driscoll, who is a wonderful coach and will give me all the pointers, and then keep some sea swimming going because we know Midmar is not flat!”

Yet, for all the fitness and finish times, it’s the family moments that remain her emotional anchor.

“Spending time with Matt, Brad and Charli. Those three are everything to me… I just want to be present, cross that finish line together and get our family photo at the end. I get teary even thinking about it. I’m obsessed with those little humans.”

Reflecting on why the event continues to draw thousands into the water each year, Miller believes the magic lies in its accessibility.

“The sense of accomplishment at the end is huge and it’s so doable. You don’t have to be elite to compete. It’s the perfect race.”

Entries for the 2026 aQuellé Midmar Mile are now open, with early-bird entries closing on 21 December. More information is available at www.midmarmile.com

HYROX Johannesburg 2025: Uniting South Africa’s Fitness Community

Tanika LaskeyFeatures, NewsLeave a Comment on HYROX Johannesburg 2025: Uniting South Africa’s Fitness Community

HYROX returned to Johannesburg for the second time this year, welcoming many first-time participants. HYROX Johannesburg returned to the Johannesburg Expo Centre, marking a significant milestone as South Africa’s first two-day HYROX event in the city and drawing thousands of athletes from across the region to compete in one of the world’s fastest growing sports worldwide. The weekend featured a full slate of competitions across all divisions – including Individual Open and Pro races, Adaptive, Doubles, and Relay races – showcasing a broad spectrum of fitness levels and fostering an atmosphere of competition and community. From elite athletes chasing World Championship slots to everyday athletes taking on HYROX for the first time, HYROX Johannesburg delivered exciting and inspiring performances for all.

The second HYROX Johannesburg of 2025 was the first in the 25/26 Season. The event attracted 6,100 athletes, of which 54% were women and 46% were men, competing across all divisions. This gender split signifies a remarkable shift in South Africa’s fitness landscape, reflecting increased female participation and empowerment in competitive fitness. It also highlights HYROX’s role in promoting an inclusive and supportive environment that encourages all genders to excel in fitness challenges. This trend aligns with broader national movements toward gender balance and growing female engagement in health and fitness activities.

Notably, the event attracted many first-time participants, marking a significant milestone in growing the HYROX community in Johannesburg and South Africa as a whole. Race Director Simon Goldsbrough says: “It was incredible to have so many first timers, but also people returning for another bite of the cherry. As HYROX increases with popularity, we have to ensure that we give the athletes the best experience. This goes from registration, right through to the race floor and ensuring that HYROX movement standards are adhered to by all athletes.”

HYROX South Africa continues to draw a remarkable mix of people, embodying the nation’s diversity and passion for fitness. South African professional boxer Kevin Lerena competed in Mixed Doubles. Former cricket star Makhaya Ntini took part in Pro Doubles, marking his first HYROX event. Acclaimed actress Thando Thabethe represented in the HYROX Women’s category, this was her third HYROX event.

Coach and influencer Vusi Mavreka Hlabangwana, also made a significant impact in Mixed Doubles, inspiring many with his passion for the sport. HYROX Elite15 athlete Jake Dearden, who secured first place in Men’s Pro, further elevated the competition, exemplifying how HYROX attracts top talent crossing borders to compete on a global stage and raise the event’s competitive standard. Their presence highlights how HYROX brings together sports stars, influencers, fitness experts, and celebrities alike, all united by a shared love of challenge and community. This convergence reflects the true South African spirit, one of inclusivity and collective celebration through sport.

Spectator turnout was equally remarkable, with around 7,500 fans packing the venue throughout the weekend, creating a supportive energy for those participating. This vibrant gathering again reflected the unique essence of South African culture, where sport is a powerful force that unites people. Across the weekend, spectators delighted us with traditional dancing, volunteers cheered on athletes with unwavering enthusiasm, and a strong sense of community permeated the event. It was a true celebration of how sport brings South Africans together, fostering shared joy in a way that defines the nation’s inclusive character.

Central to this was our incredible support team, particularly the dedicated volunteers and judges. Their passion and commitment ensured flawless execution and upheld the highest standards throughout each workout, playing a vital role in the event’s success.

Building on the success of three events hosted in 2025, anticipation is high for upcoming HYROX events across South Africa in 2026. As the local participation rises steadily, the series promises greater opportunities for athletes to be part of the HYROX Community:

We extend our sincere gratitude to all who played a part in making the second HYROX Johannesburg such a standout achievement.

PUMA Athletes Soar To Record Times At Valencia Marathon

Tanika LaskeyFeatures, NewsLeave a Comment on PUMA Athletes Soar To Record Times At Valencia Marathon

PUMA athletes Amanal Petros and Chloe Herbiet have smashed their respective national records at the Valenica Marathon, cementing a place in the PUMA history books as the brand’s fastest ever male and female road runners.

Petros, a silver medallist at the 2025 Tokyo World Championships Marathon, delivered a spectacular second place performance in Valencia as well as a new German national record. He crossed the finish line in 2:04:04, surpassing his previous personal best of 2:04:58 set at the 2023 Berlin Marathon. This performance marks the fastest marathon ever run by a PUMA athlete and the third fastest ever marathon in European history.

“I’ve run many marathons but today I felt different. Everything aligned: the training, my pacing, the course. To break the German record is beyond anything I imagined,” said Amanal Petros.

It was double delight for PUMA, as Chloe Herbiet – the reigning European Half Marathon Champion – ran to a historic third place finish in a world class field. With a previous best of 2:24:56, Herbiet put in the performance of a lifetime to shatter that mark, crossing the finish line with a time of 2:20:38. The result makes the Belgian the sixth fastest European of all-time.

Both athletes powered to new records wearing the most coveted race day running shoe of the year, FAST-R NITRO™ Elite 3.

Rounding out the Top 10 in the women’s field for PUMA was Glenrose Xaba of South Africa with a sixth-place finish (2:23:22), followed by Meritxell Soler of Spain in ninth who set a new personal best (2:23:49).

For more information, please visit: www.puma.com

PUMA Unveils First-of-its-kind Deviate Nitro™ Elite HYROX

Tanika LaskeyFeatures, NewsLeave a Comment on PUMA Unveils First-of-its-kind Deviate Nitro™ Elite HYROX
  • PUMA and HYROX take their global partnership to the next level with the reveal of the Deviate NITRO™ Elite HYROX
  • Specially engineered for HYROX competition, the footwear will debut on PUMA elite athletes at HYROX Melbourne this weekend, the second out of four Majors of the 2025/ 26 season
  • Deviate NITRO™ Elite HYROX launches globally on 19 February 2026

Global sports brand PUMA is ushering in a new era of performance, with the exclusive reveal of the hotly anticipated Deviate NITRO™ Elite HYROX – the first shoe purpose built for HYROX competition.

Using PUMA’s most advanced footwear innovation, Deviate NITRO™ Elite HYROX is tailored to elevate every stride, every push, and every rep. This breakthrough in footwear technology has cemented PUMA’s position as the number one brand in what is one of the fastest growing sports in the world.

Tried and tested by PUMA’s elite HYROX athletes, the Deviate NITRO™ Elite HYROX features an all-new, full-coverage, high traction PUMAGRIP outsole with a specially engineered lug pattern for multi-surface control.

The NITROFOAM™ Elite has been adapted to provide elite-level cushioning for maximum energy return; and sitting flush between the NITROFOAM™ Elite is a full-length, newly curated carbon fibre PWRPLATE that provides increased propulsion and support.

Wrapping the foot is a premium, feather-light ULTRAWEAVE upper for breathability and secure lockdown, powering athletes through runs, reps and everything in between.

“Having partnered with HYROX since their first ever race in 2018, we understand the needs of the athletes and community better than anyone. The result is this: a trailblazer in performance footwear. We’ve taken the very best ingredients from our fastest running shoes and engineered them to enhance your HYROX experience,” said Romain Girard, VP of Innovation at PUMA.

Deviate NITRO™ Elite HYROX will debut this week at HYROX Melbourne, appearing on PUMA elite athletes including Open Doubles world record holder, Jake Williamson; Hamburg Major winner, Joanna Wietrzyk; 3x HYROX World Champion, Hunter McIntyre; 2025 World Champion, Linda Meier; and Jake Dearden.

“HYROX athletes sit at the intersection of endurance, strength, and mental resilience. We are proud to support this growing global community and push the boundaries of innovation with the first shoe built specifically for their sport. The Deviate NITRO™ Elite HYROX reflects PUMA’s commitment to creating products that empower athletes to perform at their highest level, whatever the arena,” said PUMA CEO, Arthur Hoeld.

“Since 2018, our two brands have been on a shared journey – pushing each other, supporting each other, and raising the bar every year. Announcing our partnership extension in Hamburg in October for another five years was a milestone, and now launching the first-ever shoe built specifically for HYROX is another. It builds real credibility for our sport, and we can’t wait to see athletes train in them, race in them, and cross the finish line in them,” said Moritz Fürste, Co-founder and Chief Marketing Officer of HYROX.

PUMA’s legacy has always been defined by innovation and speed. As pioneers in performance and proud stewards of the HYROX global community, PUMA continues to shape the future of hybrid racing.

HYROX’s global footprint continues to grow rapidly, with participation, affiliate gym numbers, and international race locations increasing year-on-year. By the close of the 2025/26 season, HYROX is projected to welcome more than 1.3 million participants across over 85 cities and 30 countries, marking one of the fastest expansions in the functional fitness landscape since the sport’s launch in Hamburg in 2017.

The Deviate NITRO™ Elite HYROX will launch on 19 February, available to purchase on PUMA.com, PUMA retail stores and Totalsports. Price R6099.

For more information visit www.puma.com and follow @PUMATraining or visit www.hyrox.com and follow @hyroxworld.

Puma Athletes Win Athlete Of The Year Honours At 2025 World Athletics Awards

Tanika LaskeyFeatures, NewsLeave a Comment on Puma Athletes Win Athlete Of The Year Honours At 2025 World Athletics Awards

Global sports brand PUMA is celebrating a landmark moment as two of its elite athletes, Mondo Duplantis and Nicola Olyslagers, both won individual honours at the 2025 World Athletics Awards in Monaco.

Pole vault sensation Mondo Duplantis secured the Men’s World Athlete of the Year title after one of the most dominant seasons in the sports history. The accolade follows a year in which the Swedish star broke the world record four times, culminating in an extraordinary 6.30m clearance at the World Athletics Championships in Tokyo – the 14 th world record of his career. Throughout the season he competed in PUMA’s EvoSPEED Naio NITRO™ Elite spikes, engineered to maximise runway speed and deliver the stability and explosive energy return required for world-record vaulting.

High-jumper Nicola Olyslagers was honoured with the Women’s Field Athlete of the Year award after a season defined by consistency and power. She secured both the indoor and outdoor world high-jump crowns and capped her campaign with the Diamond League title after clearing 2.04m – the highest jump of the year and a new Australian and Oceanian
record. Throughout her winning season, Nicola competed in the PUMA EvoSPEED NITRO™ High Jump Power spikes, which she relied on to deliver precision and unwavering confidence on the field.

The success of both athletes underscores PUMA’s ongoing commitment to excellence in track and field. With Duplantis and Olyslagers now recognised as the best in the world in their disciplines, PUMA reinforces its position as a leading partner in elite performance – and both athletes prove what’s possible when talent meets cutting-edge innovation.

Joseph Seutloali Avenges 2024 Heartbreak with Soweto Marathon Victory

Adnaan MohamedFeatures, NewsLeave a Comment on Joseph Seutloali Avenges 2024 Heartbreak with Soweto Marathon Victory
By Adnaan Mohamed

Lesotho’s Khoarahlane Seutloali powered through the final kilometres like a runner shifting into overdrive on the last hill of a brutal ultramarathon, storming to victory in the African Bank Soweto Marathon on Saturday morning in 2:20:09.

It was a win wrapped in redemption. Last year the Hollywood AC star faded in the dying stretch; this time he kicked down the door with purpose.

“I am very happy and proud to have won this race after finishing second last year,” Seutloali beamed. “And I am even prouder to have completed the double, and I want to thank my club, my sponsor and all the Basotho people.”

The Hollywood Athletics Club star completed a rare road-running double – adding Soweto gold to the Two Oceans crown already on his 2025 mantelpiece. His feat mirrors defending champion Onalenna Khonkhobe’s double last year. This time, Khonkhobe’s late charge fizzled as he settled for third in 2:20:39, 30 seconds behind the Lesotho ace.

South Africa’s Ntsindiso Mphakathi ran a gritty, measured race to finish second in 2:20:24, with former track star George Kusche fourth in 2:20:47.

Jepchumba Breaks the Tape as Steyn Takes “Small Win” in Brutal Women’s Battle

In the women’s race, the golden girl of South African road running Gerda Steyn made her long-awaited debut at the People’s Race.

The six-time Two Oceans and four-time Comrades champion was the first South African across the finish line taking the bronze medal in 2:37:00.

She just managed to edge out her Hollywood AC teammate Irvette van Zyl, who placed fourth in 2:37:35.

Gerda Steyn finished in third place on debut at the Soweto Marathon

Kenya’s Margaret Jepchumba (Nedbank) clinched the title in 2:34:33, just outside Van Zyl’s long-standing record. But it was more than enough to tame a stacked field. Zambian Elizabeth Mokoloma (2:35:59) took second.

“It was a wonderful first experience here in Soweto,” said Steyn, affectionately known as The Smiling Assassin.

“I have been wanting to run the People’s Race for such a long time. I am always proud to run on home soil, and not having the Soweto Marathon under my belt was a missing item.”

Steyn didn’t sugarcoat the challenge.

“It was a tough race, from the gun-go the pace was really fast from the beginning, but I expected it to be like that. I think it was the most competitive field we have had at the Soweto Marathon in a long time.

“I was the first South African to cross the line, and for me it is like a small win, although I am a little disappointed not to finish first. But it was a fair race.”

Results:

Men

  1. Khoarahlane Seutloali (LES) – 2:20:09
  2. Ntsindiso Mphakathi (RSA) – 2:20:24
  3. Onalenna Khonkhobe (RSA) – 2:20:39
  4. George Kusche (RSA) – 2:20:47

Women

  1. Margaret Jepchumba (KEN) – 2:34:33
  2. Elizabeth Mokoloma (ZAM) – 2:35:59
  3. Gerda Steyn (RSA) – 2:37:00
  4. Irvette van Zyl (RSA) – 2:37:35

CLICK HERE FOR THE FULL RESULTS

Proteas Rise in India: Shukri and Temba leads a masterclass in resilience

Adnaan MohamedCricket, Features, NewsLeave a Comment on Proteas Rise in India: Shukri and Temba leads a masterclass in resilience
By Adnaan Mohamed

For years, touring India has felt like stepping into cricket’s equivalent of the “Death Zone” in brutal conditions, deafening crowds, and a cauldron of pressure where even great teams lose their bearings. South Africa has known that pain too well. Heavy defeats. Broken confidence. Tours remembered for their scars rather than their strides forward.

But this time, something powerful shifted.

In a story worthy of every athlete who has ever been told they’re not enough, the Proteas walked back into the lion’s den, and roared back even louder, sealing a historic 2–0 Test series win, their first in India in 25 years.

The victory was a reset, a reclaiming of identity, and a reminder of what’s possible when belief becomes bigger than fear.

A Captain Who Carries More Than the Badge

Temba Bavuma’s journey mirrors the heartbeat of modern sport in South Africa: resilience, self-discovery, and the courage to keep standing up when the world expects you to stay down.

Twice before he had toured India. Twice he came home with the kind of numbers and memories most athletes try to forget. Thrown into unfamiliar roles, navigating team turmoil, and battling his own form demons, Bavuma could easily have let those failures define him.

But the man who walked out in Guwahati was not the same athlete.

He was calmer. Clearer. Centered. A captain who had found his voice. A leader whose strength lay not in shouting orders, but in empowering others.

“Coming here, I would never have thought 2–0 would be the result,” Bavuma admitted.

“We know how dark it can be, so getting 2–0 here is an incredible achievement. We’ve painted ourselves into history.”

This is the language of someone who understands the trenches and knows what it means to climb out of them.

A Team Built on Trust, Not Ego

Under coach Shukri Conrad, the Proteas have become more than just a squad. They’re a collective built on shared ownership. Conversations are open. Roles are clear. Leadership is distributed like responsibility in a relay race, everyone carries the baton at some point.

“I’m a lot more assured as a person and as a captain,” Bavuma said.

“We have a lot of leaders in the team. Guys who add value in their own space. Guys I bounce ideas off. And I’ve learned to separate Temba the batter from Temba the captain.”

For athletes, this is gold: Identity is not a single performance. Leadership is not a solo act.

Champions Step Up When It Matters

Great teams need great moments. And South Africa found them everywhere.

  • Simon Harmer, returning to the very country where his career once stalled, produced the greatest bowling series by any visiting spinner in India: 17 wickets at 8.94. A statistic and a story built on grit.
  • Marco Jansen was a walking highlights reel: destructive bouncers, crucial runs, and a catch so athletic it bordered on impossible.
  • Aiden Markram reinvented himself as South Africa’s safest pair of hands, plucking a world record nine catches and steadying the mood whenever needed.

This wasn’t a win built on stars. It was built on synergy and those subtle connections athletes feel when the entire team is in rhythm.

Rising Above the Weight of History

India had lost just one series at home in 12 years. Their fans are famously unyielding. Their conditions notoriously unforgiving. And yet, the Proteas showed that history, no matter how intimidating, is only a backdrop, not a destiny.

Their 408-run win in the second Test wasn’t just dominance; it was a message:

This team is evolving. Growing. Believing.

For South African cricket, often weighed down by near misses and what-ifs, this was an emphatic reminder that the future can be bold, bright, and beautifully unpredictable.

What This Means for the Athlete in All of Us

Every athlete, whether you run trails, swim laps, hit gym reps, or chase PBs knows what it feels like to revisit a place of past disappointment. The doubt. The fear. The ghosts.

What the Proteas did in India is what everyone strives for:

  • To return to a place of pain, and rewrite the story.
  • To trust the process even when your stats say you shouldn’t.
  • To lead with humility, not ego.
  • To push through dark moments because the light ahead is worth it.
  • To discover that your greatest breakthroughs often hide behind your greatest failures.

Bavuma and his team won a cricket series and delivered a universal message of courage:

Your past is not a prophecy. Your setbacks are not your ceiling. Your biggest victories often arrive exactly where you once struggled most.

And sometimes, after 25 long years, everything aligns, and you finally conquer your Everest.

Helplink Supports Entrepreneurs in PE2EL 250km Ocean Challenge

Tanika LaskeyFeatures, NewsLeave a Comment on Helplink Supports Entrepreneurs in PE2EL 250km Ocean Challenge

Helplink, the AI-powered platform transforming South Africa’s informal economy, proudly announces its sponsorship of the Port Elizabeth to East London (PE2EL) Ocean Canoe Challenge taking place from the 3rd to 6th December 2025.  Widely regarded as the toughest ocean paddling race in the world, the 250-kilometre endurance event is a powerful, four-day metaphor for the entrepreneurial journey. Helplink’s involvement celebrates the shared values of resilience, grit, and growth that are vital both for conquering extreme sport and for building a successful business.

The four-day, 250-kilometre endurance event, often nicknamed “The Maker of Men” and “The Blood, Guts & Glory Race,” demands extreme physical and mental resilience. It is thus befitting that Helplink is sponsoring such a race (and two inspirational participants) as there are strong similarities in the challenges of building a compliant, formal business in South Africa.

Helplink’s involvement is powerfully embodied by three sponsored paddlers: Helplink graduate and brand ambassador Sibusiso Zulu, dedicated lifeguard Sandile Menjenjalo, and top sportsman Bevan Manson.

Helplink graduate and brand ambassador Sibusiso Zulu will participate in the race, representing thousands of emerging micro-entrepreneurs who embody the same courage and perseverance. This sponsorship creates a platform for live event engagement and human stories, connecting Helplink’s mission of formalising businesses to a broader audience of potential funders and partners through emotional storytelling.

“There is a direct and undeniable correlation between the sheer intensity of the PE2EL Challenge and the grit required to successfully launch and run a formal business in South Africa,” said Adelaide McKelvey, Executive Director – Helplink. “Sibusiso is a living testament to the transformation our programme achieves. He has navigated the tumultuous ‘waters’ of the informal economy to establish a solid business and is now applying that same perseverance to conquer the harshest coastline in the world. He represents every micro-entrepreneur who embodies courage, perseverance, and purpose.”

Helplink’s second sponsored paddler, Sandile Menjenjalo, a dedicated lifeguard from Orient Beach, adds a powerful dimension to this partnership. Through his sponsorship, Sandile gains access to the Helplink AI Course—a practical, SETA-approved programme building skills in adaptability, life-skills and career advancement for corporate and community environments.  His participation highlights the deep connection between Helplink’s beneficiaries and PE2EL paddlers and both rely on discipline, courage, mentorship, and mental resilience to succeed. Whether navigating unpredictable surf or career challenges, Sandile embodies the Helplink spirit: real growth occurs when grit meets guidance and learning fuel’s purpose.

Champion ocean paddler Bevan Manson has joined the lineup completing the dynamic trio. The accomplished athlete not only captained the South African national water polo team for several years but has also won the PE2EL race three times.  Bevan holds the World Ocean Canoe record of 243 km in one day and is renowned for excelling amid long hours of gruelling training and unforgiving ocean conditions. He shares a compelling story of perseverance that deeply resonates with young South Africans as they navigate careers or build businesses in the informal economy. A credible and inspiring role model, Bevan embodies grit, guidance and growth in every stroke.  “Through paddling, I’ve learned that pushing through the toughest waves builds the strength to achieve anything,” says Bevan Manson. “I’m excited to connect with others and help them chase their goals.”

The Entrepreneurial Challenge vs. The Ocean Challenge

The PE2EL race is a gruelling test along South Africa’s treacherous Sunshine Coast. Paddlers face notorious surf breaks, long, exposed open-ocean legs, and the psychological burden of four days of extreme endurance.
• Distance: 250 kilometres.
• Duration: 4 days of open-ocean racing.
• The Challenge: Battling unpredictable conditions, negotiating the massive surf at Woody Cape, and overcoming mental and physical fatigue—all challenges that mirror the uncertainty and resilience needed to build a thriving enterprise.

Sibusiso Zulu who successfully completed the Helplink programme, is leveraging the foundational skills he gained—discipline, strategic planning, and perseverance—to prepare for this epic undertaking.

“The Helplink programme taught me that endurance is not just physical; it’s about having the right strategy, mentors, and the mental fortitude to push past the breaking point,” said Zulu.  “Every day on the PE2EL race needs focus and proper commitment, just the same as in running my business. I am proud to represent the thousands of resilient micro-businesses in South Africa who are ready to make the leap into the formal economy.”

About Helplink: Fuelling Inclusive Growth

The informal economy receives minimal support from corporate SA, yet it is South Africa’s most underutilised engine for inclusive growth. Helplink is the ideal scalable tool to bridge this gap. Using its AI-powered platform, together with extensive mentoring – it fast-tracks the transformation of micro-businesses into compliant, fundable, and future-ready enterprises.

The programme offers:
• SETA Approved AI Training in financial literacy, compliance, and marketing.
• Access to professional mentors
• A substantial media budget and access to the Helplink Media Alliance, which boosts advertising exposure by up to 100%.
• A shared value strategic investment model for corporate partners that offers extensive media exposure and powerful brand association.

Helplink also offers an AI-powered training platform, empowering corporate employees to develop essential life skills to assist in their careers— from adaptability to strategic problem-solving.   Helplink is actively seeking funders and partners to empower not only their own employees but also micro-businesses from their supply chain. This is where compliance meets opportunity – a strategic investment that delivers visible, measurable impact and positive brand association.

Follow the Race and Helplink’s Journey:
For more information go to: https://helplinkai.co.za/

To follow the race please follow: https://www.facebook.com/share/1BhAJQPP1c/?mibextid=wwXIfr
Instagram: @helplinksa
YouTube: Helplink AI

Facebook : Helplink

LinkedIn:  Helplinksa
Race Updates: #HelplinkXPE2EL | #FormaliseFast | #GritMeetsGrowth | #LearnToEndure

South African Runner Makes History in the World’s Deepest Marathon

Tanika LaskeyFeatures, NewsLeave a Comment on South African Runner Makes History in the World’s Deepest Marathon

In a remarkable display of endurance, grit, and courage, a group of 57 runners from around the globe descended 1,120 meters underground to take part in the world’s deepest marathon — a historic event held in the Garpenberg Zinc Mine in Sweden.

Organised by BecomingX in partnership with the International Council for Mining and Metals (ICMM), the “World’s Deepest Marathon” challenged participants to complete 11 laps around a subterranean route to cover the full 42.2 kmdistance.

The event is now poised to set two Guinness World Records — one for The Deepest Marathon and another for The Deepest Underground Marathon Distance Run (Team) — while raising funds for two charitable causes: the BecomingX Foundation and the Wild at Heart Foundation.

South Africa’s Representation Underground

Among the participants was Ledile Dikgale, Mining Section Manager at Kumba Iron Ore, who proudly represented South Africa and the Anglo American family in this groundbreaking challenge.

Reflecting on the experience, Dikgale described the marathon as both physically demanding and deeply rewarding.

“This is one of the most important achievements of my life — I am truly proud and exhilarated! It was a once-in-a-lifetime opportunity to be part of a historic event, and to do it while raising funds for charity made it even more meaningful,” she said.

Dikgale explained that she was nominated by Kumba’s Executive Leadership to run on behalf of CEO Mpumi Zikalala, an honour she embraced wholeheartedly.

“With the support of my running community, I completed training runs in the dark to prepare for the underground conditions. I also had to acclimatise to the heat by running in the afternoons, simulating the temperatures we would face below the surface,” she added.

She expressed her gratitude to the Kumba Executive Leadership team, her family, friends, and running community for their support and encouragement throughout her journey.

A Testament to Courage and Grit

Kumba Iron Ore CEO Mpumi Zikalala praised Dikgale’s remarkable achievement, describing it as an embodiment of the resilience and spirit that define Kumba’s people.

“Ledile’s achievement is a powerful reminder of the courage and grit that define our people at Kumba and is testament to the incredible potential within our teams,” said Zikalala.

“Running a marathon more than a kilometre underground is extraordinary on its own, but doing so in support of a greater purpose makes it even more meaningful. We are incredibly proud of her for representing our business and our country with such heart, discipline, and determination.”

About the World’s Deepest Marathon

The event — hosted in one of Europe’s oldest active mines — pushed the boundaries of human endurance, testing athletes in conditions of limited light, high humidity, and elevated temperatures. Beyond the physical challenge, the marathon highlighted the commitment of the global mining community to teamwork, resilience, and purpose-driven initiatives.