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Puma Unveils New Levels Of Fast With Deviate Nitro™ 4 & Deviate Nitro™ Elite 4

Tanika LaskeyNewsLeave a Comment on Puma Unveils New Levels Of Fast With Deviate Nitro™ 4 & Deviate Nitro™ Elite 4

UMA has unveiled the latest evolution of its hero running franchise with the launch of the Deviate NITRO™ 4 and Deviate NITRO™ Elite 4.

The two new models build on PUMA’s position as pioneers of speed and innovation, underpinned by the brand’s best-in-class NITROFOAM™ technology.

Deviate NITRO™ Elite 4

Specially crafted for race-day, Deviate NITRO™ Elite 4 improves on its much-loved predecessor by returning even lighter and more efficient, thanks to enhanced NITROFOAM™ ELITE cushioning. The fit and feel build on the award-winning Deviate Elite NITRO™ 3, but the ride is now smoother, more responsive, and more stable across race-day distances.

The redesigned carbon fibre PWRPLATE is now stiffer and has been engineered to reduce stress in the metatarsal area. Its geometry has been optimized for efficient energy transfer, delivering a smoother, faster stride. It features gradual rib structuring to enhance stability by evenly distributing stress from lateral to medial motion, creating an efficient ride from start line to finish.

Adding to PUMA’s elite race-day range, the Deviate NITRO™ Elite 4 is a definitive option for high-cadence runners looking for a lightweight, responsive shoe that will help them unleash a new level of speed and feel beyond fast on race day.

Deviate NITRO™ Elite 4 launches globally on 12 February 2026, available to purchase on PUMA.com and PUMA retail stores.

Deviate NITRO™ Elite 4 Specifications:

  • Price: R5799
  • Weight: UK8: 170g/UK4.5: 140g
  • Stack Height: 32MM/40MM
  • Drop: 8mm

Deviate NITRO™ 4

Built for the everyday runner who is serious about getting faster, the Deviate NITRO™ 4 introduces an evolved NITROFOAM™ midsole featuring a new dual-layer, nitrogen-infused foam that delivers elevated rebound for a more energetic stride, giving runners the speed they crave, without compromising on the comfort they know and love.

The mesh upper offers lightweight breathability, while a plush collar and padded tongue provide all-round protection. Soft where it matters, supportive where it counts, the Deviate NITRO™ 4 locks the foot in place, letting runners focus on the run. Unwavering durability and comfort remain at the heart of the Deviate experience, providing consistency for everyday runs.

A reengineered PWRPLATE has been contoured to improve flexibility, while PUMA’s trusted PUMAGRIP outsole ensures traction across any surface, with coverage that can accommodate any footstrike pattern. This evolution delivers a more consistent, supportive ride while maintaining the natural feel needed for up-tempo training runs and everyday miles.

Deviate NITRO™ 4 Specifications:

  • Price: R3999
  • Weight: UK8: 250g/UK4.5: 205g
  • Stack Height: 30MM/38MM
  • Drop: 8mm

Deviate NITRO™ 4 launches in limited supply on 23 January, followed by a global release on 26 February 2026, and will be available to purchase on PUMA.com, PUMA retail stores, Totalsports, Sportsmans Warehouse and Takealot.

“We’re excited to bring our latest instalment of speed to the market with Deviate NITRO™ Elite 4 and Deviate NITRO™ 4. The Deviate franchise has been at the centre of our performance running business since our re-launch in 2021, winning multiple awards and helping athletes earn podiums,” said Erin Longin, Vice President, BU Run/Train, PUMA.

For more information, please visit: www.puma.com

Under Armour Flexes On The Launch Of Its Most Versatile Trainer Yet!

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When Apollo Brands PTY LTD (official distributor of Under Armour in South Africa) launches a new trainer, you can expect technology to be at its very core.

The new UA Flex To Flow, dropping in stores nationwide on 23 February 2023, is lightweight and durable, with cushioning that provides a comfortably snug fit, making it the perfect go-to trainer for any sports activity at any level of training. It provides the ideal structure and support in all the right places while also assisting with the natural flex of your foot.

We Test The Shoe!

Our Sales Director, Richard Laskey, gave Under Armour’s new Flex to Flow cross-trainer a wear test, and says UA is so right when they say this shoe takes training to a whole new level!

Richard used the shoe in a multitude of disciplines, from running on the treadmill, jumping squats, to some strength work, using heavy weights, and his feedback from all of it was that this is one of the most versatile training shoes on the market. To show you what we mean, we made a video showing Rich putting the shoe through its paces, and you can see for yourself how amazing the shoe is.

 

 

Built using Under Armour’s signature Warp technology, the UA Flex To Flow works in unison with the foot to support you during each stride. It perfectly moulds to the foot for increased performance as your feet move through your workout regime.

Whether its HIIT training, cross fit, boot camp, or even pilates, its versatility is wherein the technology lies. The UA Flex To Flow provides excellent energy return, incredible consistency and dependable durability, which will keep you reaching for your new favourite pair.

The breathable fabric allows cool air to circulate while allowing humid air to escape. The upper is finished with a lacing system that secures the mid-foot for distraction-free strides.

 

The new UA Flex To Flow will be available in both men and women sizes with a recommended retail price of R2 999, and will be available in stores and online at https://underarmour.co.za

Win Your Own UA Flex to Flow!