Women Reign Supreme in Ultra-Trail Marathons

This Women’s Day in South Africa, we celebrate the phenomenal women who dominate the world of ultra-trail marathons. Defying the odds and pushing beyond limits, women have consistently secured top spots in these gruelling events, proving their resilience, strength, and unparalleled multitasking abilities. Among these remarkable athletes are Jess Barrow and Riana van der Merwe, two of South Africa’s leading ultra-trail runners, whose stories of passion and perseverance continue to inspire.

Jess Barrow: From Motherhood to Mountain Peaks

Jess Barrow’s adventure into the world of trail running began in 2016 with a leap of faith. Postpartum with her third child and yearning for a new thrill, she agreed to join a friend in running the Otter Trail Run. With little training but a heart full of determination, Jess completed the race and discovered a passion that would change her life. Eight years and two more children later, Jess is a trail-running powerhouse, with her youngest now following in her footsteps on the trails.

“I was seeking adventure, and trail running gave me that and more,” says Jess. “The Otter ignited a fire in me that has only grown stronger with each race.”

The very night she returned from the Otter, Jess signed up for the Whale of Trail, Mont Aux Sources, and UTCT 100 km, driven by the thrill of the trail. Despite minimal training, she placed 4th in the 2017 UTCT 100 km, finishing in 17 hours. This was the moment Jess realized that trail running was more than just an adventure—it was her calling.

“The Ultra’s have always lured me,” Jess explains. “The physical and mental journey of a 100 or 160 km race is unparalleled. It’s an experience that fulfils me in a way that shorter distances never could.”

The Kway Skyrun holds a special place in Jess’s heart. The raw mountain route, the vibrant community, and the breathtaking landscapes of Lady Grey and Balloch make it an event she eagerly anticipates each year.

Riana van der Merwe: From High Altitudes to Trail Heights

 Riana van der Merwe’s journey into trail running began from an unexpected place—a high-altitude mountaineering background. In 2007, while waiting for a weather window in the Swiss Alps, Riana and her partner stumbled upon a poster for the Zermatt marathon. They entered the race, bought running shoes, and thus began their trail running adventure.

“We had no idea what we were getting into, but we were hooked,” says Riana. “Our mountaineering background made us accustomed to long hours on our feet, and trail running suited our lives better after having children.”

Riana quickly transitioned from trail marathons to ultra distances, with her first Kway Skyrun 100km later that year. Since then, she has completed numerous ultra races worldwide, including the Transalps, UTMB CCC, UTMB TDS, and races on Reunion Island, Switzerland, Italy, Austria, and Spain. In South Africa, Riana has conquered the Cederberg Traverse, UTD, Hobbit, Outeniqua, and Kway Skyrun, among others.

“Women are machines who can multitask,” Riana notes. “In ultra trails, a lot can go wrong, but women plan their work and work their plan. We are used to juggling multiple responsibilities, and that makes us stronger.”

Balancing demanding careers and raising children, both Jess and Riana exemplify the art of time management and dedication. Jess rises before dawn for focused training sessions, while Riana, living on a farm, integrates running into her daily life and follows structured training programs from her coach.

“Training is a juggle, but I make it work,” Jess shares. “My real endurance training begins when I get home to my four kids after a long run!”

For Riana, ultra-trail running is a family affair. “There is no conflict in our house about what we are going to do. We run in the mountains. That is what we do.”

Women like Jess Barrow and Riana van der Merwe are part of a growing trend of female ultra-trail runners excelling in the sport. Their success is mirrored globally by athletes like American ultra-trail runner Courtney Dauwalter, who won the top three biggest ultra-trail mountain races around the world in 2023: The Hardrock, Western States, and UTMB. Dauwalter’s achievements underscore the exceptional capabilities of women in ultra-distance running, often placing high overall and breaking records.

Research and statistics highlight that women excel in endurance sports due to their ability to maintain a steady pace, efficient energy use, and exceptional pain tolerance. Their multitasking skills, honed through balancing careers, family, and training, further contribute to their success in ultra-trail running.

As Jess prepares for her fifth Kway Skyrun and Riana looks forward to her 17th, their stories exemplify the spirit of perseverance, adventure, and competitive excellence.

This Women’s Day, we celebrate Jess Barrow, Riana van der Merwe, and all the incredible women who continue to break barriers and set new standards in ultra-trail marathons. Their stories inspire and empower future generations of female athletes to chase their dreams and conquer new heights.

For more information about the 2024 Kway Skyrun, please visit www.skyrun.co.za

Recognising the best behind the business of sport at the 2019 Hollard Sport Industry Awards

The very best work behind the business of sport which spans marketing, PR, digital, sponsorship, advertising, community investment, social media and branding were awarded at the Hollard Sport Industry Awards, held in Johannesburg on Friday night.

“We are thrilled by the increased number of entries we saw for this year’s awards as well as the caliber of work that has been done. Congratulations to all the winners and thank you to everyone who submitted entries. Without the work that they do, we wouldn’t see the iconic sport moments that have captured our attention as well as the development work that goes into bringing these sporting moments into our homes and common spaces. As an organisation, we find it meaningful to enable better futures through sponsorship of these important awards” says Heidi Brauer, Chief Marketing Officer of Hollard.

Biggest Winner’s

Levergy, the Sport and Entertainment arm of M&C Saatchi, took home four awards on the night including the Activation of the Year award for their work on “Nedbank Cup #Teamup4kzn” – an initiative which used the Nedbank Cup to drive awareness and raise funds for relief efforts and cleanup operations after the catastrophic flooding which hit Kwazulu-Natal 3 weeks before the Cup was played. The Levergy team also won Best use of PR (sponsored by Belgotex) for the excellent use of public relations around this same campaign as well as the Hollywood Bets sponsored category of Best Digital Platform for their SuperSport TV Twitter activation. Levergy also walked away with the much-coveted Agency of the Year for 2019, sponsored by Gallo Images.

One of the most sought-after awards on the evening, Campaign of the Year sponsored by Nielsen Sports, which was initially erroneously awarded to the wrong agency, went to Openfield for their outstanding work on the Vodacom Super Rugby campaign. Openfield also won Best Sponsorship of an Event or Competition for Vodacom Super Rugby, sponsored by WorldWide Sports.

T&W, winner of Agency of the Year last year, won the FujiFilm Best Audio-Visual content for 2019 for their Orlando Pirates 80 Legends campaign.

Best Sponsorship of a Team or Individual, sponsored by Golf Guys, went to creative sports marketing agency Retroactive for their work for client Biogen and James ‘Hobbo’ Hobson, the journey of a regular South African guy who went from being unfit and weighing 130kgs to completing the Ironman 70.3 in Durban in June. Not surprisingly, Retroactive, which was formed in October 2018 by Bryan Habana, Mike Sharman, Ben Karpinski and Shaka Sisulu also won Young Agency of the Year, sponsored by Modern Athlete.

Other awards on the night included:

  • Best Live Experience – M-Sports Marketing Communications (Carling Black Label Cup Match Day 2019) – Sponsored by Deloitte
  • Best New Sponsorship – Playmakers (Powerade Fit Night Out) – Sponsored by NB Sport Development
  • Development Programme of The Year – Peschl Sports and Spotlight Public Relations (Go! Durban Cycle Academy) – Sponsored by the Thebe Foundation
  • Participation Event of the Year – Stillwater Sport (FNB Run Your City Series) – Sponsored by Thirsti
  • Hollard Brand of the Year – DHL

Honouring The Greats

Highlights on the night include the awarding of the Leadership in Sports Business award, sponsored by Engen, to Francois Pienaar. Francois, who played for the Springboks from 1993 until 1996 winning 29 international caps while captain, is perhaps best known for leading South Africa to victory in the 1995 Rugby World Cup. In 2003, he founded the Make a Difference (MAD) Leadership Scholarship Programme, to produce the country’s next generation of young leaders.

The Lifetime Achievement Award went to Sue Destombes, who has been the Secretary General at COSAFA (the Council of Southern Africa Football Associations) for the past five years. Sue has a career spanning more than 40 years, primarily in marketing and event management in the soccer industry and was hand-picked by FIFA to act as a mentor in their Female Leadership Development Programme. Sue has worked tirelessly to promote women in football and was instrumental in bringing back the COSAFA Women’s Championship, as well as securing funding for the tournament, despite lack of sponsorship interest.

Personality of the Year, awarded to someone who has had a memorable year in the local sport industry and who has raised the profile of the industry in a manner that demonstrates innovation, leadership and business acumen, was given to Annelee Murray. Annelee has been involved in rugby for the past 20 years, 19 of which as the PR Manager for the Springboks. She is an integral part of the team, having been with them through 225 test matches, 7 coaches and 15 captains and is often referred to as the hardest working Springbok, which is testament to the passion and dedication with which she approaches her life’s work.

The Sports Person’s Lifetime Community Award, sponsored this year by Tshikululu Social Investments, is presented to an individual with a minimum of 20 years of significant philanthropic contribution to community and sports development. This year this prestigious award was awarded to Morne Du Plessis.

A member of the International Rugby Hall of Fame, Morné is the owner and director of Sports Plan. Among its achievements, is the establishment and management of the Sports Science Institute of South Africa with Tim Noakes, and the Bioenergetics of Exercise Research Unit at the University of Cape Town.

The Sport Industry Group, the organiser of these awards in Johannesburg, is represented in South Africa by Creative Space Media and is a networking organisation that sits at the heart of sport. Through editorial content and constant engagement with the industry, the Sport Industry Group looks to celebrate excellence and stimulate conversation, setting the agenda for the world’s most dynamic industry