Run Crew Friday: Sunday Run Club Edition

Run Crew Friday Feature: A Crew Built for More Than Just Kilometres

Some run crews start with a pace group. This one started with a life reset.

After a long-term relationship ended, the founder, Sheldon Vorster, found himself needing something new, something that felt challenging, social, and energising again. Weightlifting alone was starting to feel repetitive, so he signed up for a race, hoping the running community would naturally become a place to meet people and connect.

But it did not.

He quickly realised that showing up as “the new person” can be awkward, and that not everyone is open to engaging. Instead of letting that put him off, he did what most people do not. He built the kind of space he was looking for.

A run crew that is fun, welcoming, and easy to join. A place where people can do something hard together, and come out better on the other side.

The Bigger Idea: Make It Social. Make It Simple.

From the beginning, the mission was clear: create a crew that feels inviting. No pressure. No cliques. No “you must already know someone” energy. And while running is the heartbeat of it all, this crew is about more than just getting the kilometres done.

“FYI, we do not just run. We create experiences.”

Think professional HYROX events, premium Pilates sessions, charity support, and soon, even outdoor movie nights. It is a lifestyle crew, built around movement, connection, and community.

Behind the Scenes: Partnerships and Planning

If you have ever been to one of their events, you will know it is not thrown together last minute. Their main hub is Lucky Bread Company in Hazelwood, though they host at various locations depending on the event. This year alone, they have pulled off some seriously standout moments:

  • An exclusive Mat Pilates experience inside a Mercedes Benz AMG dealership.
  • An Adidas demo run.
  • A HYROX event in collaboration with Red Bull and Adidas.

Why Social Run Crews Are Winning Right Now

So why are young adults choosing social run crews over traditional clubs? While being free helps, the real reason is culture. This crew has built something inviting and easy to buy into. As Sheldon puts it, culture cannot be bought; it has to be created. People connect with character first, and running becomes the bonus.

Training Advice Backed by Experience

Sheldon is not someone guessing their way through fitness trends. He has been an elite trainer for 12 years, with multiple qualifications and serious industry experience, including roles at Virgin Active and running a gym as a General Manager at Planet Fitness. He uses this expertise to build something bigger than himself, often helping others start their own clubs and embracing failure as a teacher.

How to Join the Movement

Ready to lace up? The crew makes it incredibly easy to get involved. Whether you are a seasoned marathoner or just starting your “life reset,” there is a place for you.

  • When We Meet: Twice a week, every Wednesday and Sunday.
  • Where We Meet: Always at Lucky Bread Company, Hazelwood.
  • Stay Updated: Run times are posted regularly on social media.

Connect with the Community:

The best way to stay in the loop is via Instagram. Follow @sundayrunclubpta for the latest updates. You can also find a link in their bio that serves as a one-stop shop for everything you need from upcoming event details to joining their WhatsApp community.

At its core, this run crew is proof that running can be more than training. It can be a fresh start, a new community, and a place where people show up as strangers and leave feeling like they belong.

Nifty Bru Run Club is the next club featured on Run Crew Friday

Run Crew Friday’s next club feature is ‘Nifty Bru Run Club’. We spoke to Keenan Hunn, the founder of Nifty Bru and asked him to give us a back story of how it all started. 


What Inspired You to Start Nifty Bru?
I took up running back in 2019 as a way to stay active, and I was hooked almost immediately. Exercise has always been a big part of my life, so getting into running felt natural. Over the years, as I got better, my passion for the sport deepened. Running changed my life, giving me the confidence to believe that I could achieve anything I set my mind to. I’d always dreamed of creating my own brand, and that’s how Nifty Bru was born—a social running club with a good vibe. My goal was to show new, young runners that running isn’t just a sport; it’s a lifestyle that benefits both your social life and your physical health.

Why Do You Keep Doing It?
I’ve always been a social person, so I wanted to create an environment where I could blend my love of socializing with my passion for running. There’s something special about sharing the positive experiences I’ve had with running with friends, family, and even strangers. I wanted Nifty Bru to be a place where people see running not as a chore or a punishment but as a fun, goal-oriented way of life.

How Did You Build Nifty Bru?
I’m lucky to have an amazing group of friends who share my enthusiasm for running. They’ve helped me spread the word about Nifty Bru, and our Social Runs have grown naturally through word-of-mouth. The community keeps expanding, and I’m excited to see where it goes from here.

What Advice Would You Give to Other Young Runners?
When it comes to social running clubs, there’s something special about enjoying a beer after a run—it’s like it tastes 100 times better, and there’s no guilt involved. Haha. But on a more serious note, if you’re a young adult or student looking to stay active, social running clubs are a fantastic way to combine exercise with socializing. It’s a great alternative to more traditional running clubs, which often come with fees and a more rigid structure.

Why Are Young Adults Flocking to Social Running Clubs?
Running has become increasingly popular among younger generations in recent years. For many, social running clubs offer the perfect entry point into the sport. These clubs provide a low-commitment way to see if running is for you, without the pressure of joining a traditional running club. Plus, with so many young people joining these social clubs, it’s a great way to meet like-minded individuals and make new friends while staying active.

Where Do You Get Your Training and Gear Advice?
At this stage in my running journey, I take my training seriously. I work with a coach who creates my training plans and offers advice. When it comes to running shoes, I used to rely on recommendations from sales assistants at shoe stores, but now I’ve started experimenting with different brands and styles. After some trial and error, I’ve finally found a shoe that works for me, and I’ve stuck with it ever since. 

If you’re looking to combine your love of socializing with a healthy, active lifestyle, Nifty Bru might just be the place for you. Come run with us and see how running can transform your life, too.