Adidas celebrates running community and club support in SCTM ambition

By Adnaan Mohamed

The pulse of the Mother City’s running scene beats strongest far from the elite start line, in the clubs and communities that shape every stride taken across its roads. With the Sanlam Cape Town Marathon (SCTM) pursuing Abbott World Marathon Major status, adidas has placed the spotlight on the network of runners who have turned the sport into a city-wide movement.

From the Sea Point promenade to the streets of Khayelitsha and the shaded routes of Constantia, running has grown into a shared culture. Clubs such as Running Late Club, adidas Runners Cape Town, VOB Running Club and Khayelitsha Athletics Club have become central to that rise, offering structure, support and a sense of belonging.

adidas Runners Cape Town captain Drew Ngcaba said the impact of community extended beyond performance.

“adidas Runners saved my life. When I was recovering from knee surgery, I couldn’t run, I couldn’t train and I was in a dark place. But the community kept me going. Serving the community kept me going. That’s what it means to me,” said Ngcaba.

He added that the growth of the sport in Cape Town has been rapid.

“Running in the last few years has become a must-do. Races sell out within hours. It’s not just about elites anymore; brands like adidas create spaces where everyone can experience running. It elevates the whole city.”

At VOB Running Club, captain Elydia de Monk (pictured below) has witnessed the marathon’s evolution over more than a decade.

“Years ago, it was just another marathon. Now it’s exhilarating, there’s so much excitement. You see international runners and familiar faces on the route and it’s grown into something incredibly special for our city,” she said.

De Monk said the club’s focus remained on participation and milestones.

“My highlight is helping members run their first marathon, their first half and their first ultra. Crossing the finish line with them, that’s special. It’s about being part of someone’s first.”

In Khayelitsha, running has become a platform for identity and opportunity. Khayelitsha Athletics Club captain Siphiwo Melani (pictured below) said the sport offered more than physical benefits.

“When you’re outside, you think running is just waking up and running. Then you discover the community behind it, the organisation and structure. It gave me purpose and a sense of belonging,” said Melani.

He recalled a defining moment during the marathon.

“There was a young girl on the side of the road cheering. She didn’t know me, she just saw the Khayelitsha vest. That’s when I realised this is bigger than me. Khayelitsha is not a jungle. There are good things happening here. When thousands of people come to run here, it makes me proud. We are rewriting the story.”

Collaboration among clubs has also increased, with groups training together and supporting each other’s events as participation numbers continue to climb.

As Cape Town strengthens its bid for global marathon recognition, it is these communities that remain the foundation, carrying the city’s ambitions one step at a time.

Nifty Bru Run Club is the next club featured on Run Crew Friday

Run Crew Friday’s next club feature is ‘Nifty Bru Run Club’. We spoke to Keenan Hunn, the founder of Nifty Bru and asked him to give us a back story of how it all started. 


What Inspired You to Start Nifty Bru?
I took up running back in 2019 as a way to stay active, and I was hooked almost immediately. Exercise has always been a big part of my life, so getting into running felt natural. Over the years, as I got better, my passion for the sport deepened. Running changed my life, giving me the confidence to believe that I could achieve anything I set my mind to. I’d always dreamed of creating my own brand, and that’s how Nifty Bru was born—a social running club with a good vibe. My goal was to show new, young runners that running isn’t just a sport; it’s a lifestyle that benefits both your social life and your physical health.

Why Do You Keep Doing It?
I’ve always been a social person, so I wanted to create an environment where I could blend my love of socializing with my passion for running. There’s something special about sharing the positive experiences I’ve had with running with friends, family, and even strangers. I wanted Nifty Bru to be a place where people see running not as a chore or a punishment but as a fun, goal-oriented way of life.

How Did You Build Nifty Bru?
I’m lucky to have an amazing group of friends who share my enthusiasm for running. They’ve helped me spread the word about Nifty Bru, and our Social Runs have grown naturally through word-of-mouth. The community keeps expanding, and I’m excited to see where it goes from here.

What Advice Would You Give to Other Young Runners?
When it comes to social running clubs, there’s something special about enjoying a beer after a run—it’s like it tastes 100 times better, and there’s no guilt involved. Haha. But on a more serious note, if you’re a young adult or student looking to stay active, social running clubs are a fantastic way to combine exercise with socializing. It’s a great alternative to more traditional running clubs, which often come with fees and a more rigid structure.

Why Are Young Adults Flocking to Social Running Clubs?
Running has become increasingly popular among younger generations in recent years. For many, social running clubs offer the perfect entry point into the sport. These clubs provide a low-commitment way to see if running is for you, without the pressure of joining a traditional running club. Plus, with so many young people joining these social clubs, it’s a great way to meet like-minded individuals and make new friends while staying active.

Where Do You Get Your Training and Gear Advice?
At this stage in my running journey, I take my training seriously. I work with a coach who creates my training plans and offers advice. When it comes to running shoes, I used to rely on recommendations from sales assistants at shoe stores, but now I’ve started experimenting with different brands and styles. After some trial and error, I’ve finally found a shoe that works for me, and I’ve stuck with it ever since. 

If you’re looking to combine your love of socializing with a healthy, active lifestyle, Nifty Bru might just be the place for you. Come run with us and see how running can transform your life, too.