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Puma Unveils New Levels Of Fast With Deviate Nitro™ 4 & Deviate Nitro™ Elite 4

Tanika LaskeyNewsLeave a Comment on Puma Unveils New Levels Of Fast With Deviate Nitro™ 4 & Deviate Nitro™ Elite 4

UMA has unveiled the latest evolution of its hero running franchise with the launch of the Deviate NITRO™ 4 and Deviate NITRO™ Elite 4.

The two new models build on PUMA’s position as pioneers of speed and innovation, underpinned by the brand’s best-in-class NITROFOAM™ technology.

Deviate NITRO™ Elite 4

Specially crafted for race-day, Deviate NITRO™ Elite 4 improves on its much-loved predecessor by returning even lighter and more efficient, thanks to enhanced NITROFOAM™ ELITE cushioning. The fit and feel build on the award-winning Deviate Elite NITRO™ 3, but the ride is now smoother, more responsive, and more stable across race-day distances.

The redesigned carbon fibre PWRPLATE is now stiffer and has been engineered to reduce stress in the metatarsal area. Its geometry has been optimized for efficient energy transfer, delivering a smoother, faster stride. It features gradual rib structuring to enhance stability by evenly distributing stress from lateral to medial motion, creating an efficient ride from start line to finish.

Adding to PUMA’s elite race-day range, the Deviate NITRO™ Elite 4 is a definitive option for high-cadence runners looking for a lightweight, responsive shoe that will help them unleash a new level of speed and feel beyond fast on race day.

Deviate NITRO™ Elite 4 launches globally on 12 February 2026, available to purchase on PUMA.com and PUMA retail stores.

Deviate NITRO™ Elite 4 Specifications:

  • Price: R5799
  • Weight: UK8: 170g/UK4.5: 140g
  • Stack Height: 32MM/40MM
  • Drop: 8mm

Deviate NITRO™ 4

Built for the everyday runner who is serious about getting faster, the Deviate NITRO™ 4 introduces an evolved NITROFOAM™ midsole featuring a new dual-layer, nitrogen-infused foam that delivers elevated rebound for a more energetic stride, giving runners the speed they crave, without compromising on the comfort they know and love.

The mesh upper offers lightweight breathability, while a plush collar and padded tongue provide all-round protection. Soft where it matters, supportive where it counts, the Deviate NITRO™ 4 locks the foot in place, letting runners focus on the run. Unwavering durability and comfort remain at the heart of the Deviate experience, providing consistency for everyday runs.

A reengineered PWRPLATE has been contoured to improve flexibility, while PUMA’s trusted PUMAGRIP outsole ensures traction across any surface, with coverage that can accommodate any footstrike pattern. This evolution delivers a more consistent, supportive ride while maintaining the natural feel needed for up-tempo training runs and everyday miles.

Deviate NITRO™ 4 Specifications:

  • Price: R3999
  • Weight: UK8: 250g/UK4.5: 205g
  • Stack Height: 30MM/38MM
  • Drop: 8mm

Deviate NITRO™ 4 launches in limited supply on 23 January, followed by a global release on 26 February 2026, and will be available to purchase on PUMA.com, PUMA retail stores, Totalsports, Sportsmans Warehouse and Takealot.

“We’re excited to bring our latest instalment of speed to the market with Deviate NITRO™ Elite 4 and Deviate NITRO™ 4. The Deviate franchise has been at the centre of our performance running business since our re-launch in 2021, winning multiple awards and helping athletes earn podiums,” said Erin Longin, Vice President, BU Run/Train, PUMA.

For more information, please visit: www.puma.com

PUMA Unveils First-of-its-kind Deviate Nitro™ Elite HYROX

Tanika LaskeyFeatures, NewsLeave a Comment on PUMA Unveils First-of-its-kind Deviate Nitro™ Elite HYROX
  • PUMA and HYROX take their global partnership to the next level with the reveal of the Deviate NITRO™ Elite HYROX
  • Specially engineered for HYROX competition, the footwear will debut on PUMA elite athletes at HYROX Melbourne this weekend, the second out of four Majors of the 2025/ 26 season
  • Deviate NITRO™ Elite HYROX launches globally on 19 February 2026

Global sports brand PUMA is ushering in a new era of performance, with the exclusive reveal of the hotly anticipated Deviate NITRO™ Elite HYROX – the first shoe purpose built for HYROX competition.

Using PUMA’s most advanced footwear innovation, Deviate NITRO™ Elite HYROX is tailored to elevate every stride, every push, and every rep. This breakthrough in footwear technology has cemented PUMA’s position as the number one brand in what is one of the fastest growing sports in the world.

Tried and tested by PUMA’s elite HYROX athletes, the Deviate NITRO™ Elite HYROX features an all-new, full-coverage, high traction PUMAGRIP outsole with a specially engineered lug pattern for multi-surface control.

The NITROFOAM™ Elite has been adapted to provide elite-level cushioning for maximum energy return; and sitting flush between the NITROFOAM™ Elite is a full-length, newly curated carbon fibre PWRPLATE that provides increased propulsion and support.

Wrapping the foot is a premium, feather-light ULTRAWEAVE upper for breathability and secure lockdown, powering athletes through runs, reps and everything in between.

“Having partnered with HYROX since their first ever race in 2018, we understand the needs of the athletes and community better than anyone. The result is this: a trailblazer in performance footwear. We’ve taken the very best ingredients from our fastest running shoes and engineered them to enhance your HYROX experience,” said Romain Girard, VP of Innovation at PUMA.

Deviate NITRO™ Elite HYROX will debut this week at HYROX Melbourne, appearing on PUMA elite athletes including Open Doubles world record holder, Jake Williamson; Hamburg Major winner, Joanna Wietrzyk; 3x HYROX World Champion, Hunter McIntyre; 2025 World Champion, Linda Meier; and Jake Dearden.

“HYROX athletes sit at the intersection of endurance, strength, and mental resilience. We are proud to support this growing global community and push the boundaries of innovation with the first shoe built specifically for their sport. The Deviate NITRO™ Elite HYROX reflects PUMA’s commitment to creating products that empower athletes to perform at their highest level, whatever the arena,” said PUMA CEO, Arthur Hoeld.

“Since 2018, our two brands have been on a shared journey – pushing each other, supporting each other, and raising the bar every year. Announcing our partnership extension in Hamburg in October for another five years was a milestone, and now launching the first-ever shoe built specifically for HYROX is another. It builds real credibility for our sport, and we can’t wait to see athletes train in them, race in them, and cross the finish line in them,” said Moritz Fürste, Co-founder and Chief Marketing Officer of HYROX.

PUMA’s legacy has always been defined by innovation and speed. As pioneers in performance and proud stewards of the HYROX global community, PUMA continues to shape the future of hybrid racing.

HYROX’s global footprint continues to grow rapidly, with participation, affiliate gym numbers, and international race locations increasing year-on-year. By the close of the 2025/26 season, HYROX is projected to welcome more than 1.3 million participants across over 85 cities and 30 countries, marking one of the fastest expansions in the functional fitness landscape since the sport’s launch in Hamburg in 2017.

The Deviate NITRO™ Elite HYROX will launch on 19 February, available to purchase on PUMA.com, PUMA retail stores and Totalsports. Price R6099.

For more information visit www.puma.com and follow @PUMATraining or visit www.hyrox.com and follow @hyroxworld.