With an exciting year of fitness racing ahead, PUMA and HYROX are kicking things off with the launch of their brand-new SS25 collection. For the first time, this collaboration includes co-branded PUMA x HYROX footwear.
Designed specifically for HYROX athletes, this curated range of performance and lifestyle gear is built to help you crush your next race. You’ll even see it worn by HYROX Elite 15 athletes, including 2024 Women’s World Champion Meg Jacoby and Men’s Pro World Record holder Hunter McIntyre.
The performance apparel lineup incorporates PUMA’s innovative CLOUDSPUN and THERMOADAPT technologies. These features ensure comfort and coolness, whether you’re deep into a training block or racing on the big day. CLOUDSPUN provides a premium, ultra-soft feel, while THERMOADAPT wicks moisture away and activates cooling when needed.
Key pieces from the women’s collection include the PUMA x HYROX W Cloudspun Hoodie, Sleeveless Top, Mid-Impact Bra, and 3” Short Tight. For men, highlights include the Cloudspun M Tank, Hoodie, and 2in1 Training Short.
The SS25 collection also marks the debut of exclusive PUMA x HYROX footwear in three iconic PUMA silhouettes:
- Velocity NITRO™ 3
- Deviate NITRO™ 3
- Deviate NITRO™ Elite 3
Each shoe features PUMA’s renowned PUMAGRIP outsole, delivering exceptional grip during functional exercises and on race runs.
Velocity NITRO™ 3
This all-around training partner combines NITROFOAM™ cushioning for responsiveness with breathable mesh and targeted support via PWRTAPE. It’s versatile, comfortable, and ready for any workout.
- Weight: 264g (UK 8)
- Stack Height: 36mm
- Drop: 10mm
Deviate NITRO™ 3
Designed for speed and endurance, this shoe amps up the cushioning with advanced NITROFOAM™ and includes a carbon-fiber PWR Plate for explosive toe-offs.
- Weight: 265g (UK 8)
- Stack Height: 39mm
- Drop: 10mm
Deviate NITRO™ Elite 3
PUMA’s lightest race-day shoe, the Elite 3 uses NITROFOAM™ Elite for maximum energy return, along with an enhanced carbon-fiber PWR Plate for peak propulsion.
- Weight: 194g
- Stack Height: 40mm
- Drop: 8mm
About Hyrox:
HYROX is a global fitness race designed to inspire people from all walks of life to pursue a healthy lifestyle. Each race includes eight rounds of a 1km run paired with a functional workout. With four race categories – Team Relay, Doubles, Individual Open, and Individual Pro – there’s something for everyone, no matter your fitness level.
Moritz Fürste, HYROX Co-founder, shared his excitement:
“PUMA has been a foundational partner for us, and this collaboration takes our shared vision for fitness racing to the next level. Together, we’re creating apparel and footwear that enhance training and racing experiences for both elite athletes and everyday participants. I can’t wait to see where we go from here.”
The PUMA x HYROX collection launched globally on 9 January 2025 and is available at HYROX events, PUMA.com, PUMA retail stores, and Totalsports. (Please note: the Deviate NITRO™ Elite 3 will not be available in South Africa.)
For more details, visit www.puma.com.
