PUMA Launches Exclusive Collection For Hyrox World Championships

With the HYROX World Championships Chicago 2025 just days away, global sports company PUMA has unveiled its hotly-anticipated second collection of PUMA x HYROX co-branded apparel and footwear.

Built with HYROX athletes in mind, the collection features new footwear silhouettes and apparel designs, helping you train harder, race smarter, push past limits and go wild; whether you’re gearing up for your first HYROX event or chasing a new personal best.

Making its race debut at the HYROX World Championships Chicago, the collection will be worn by Elite 15 athletes including Men’s Pro World Record holder Hunter McIntyre, Women’s Open World Record holder Lucy Procter, and UK athlete Jake Dearden.

“The HYROX World Championships is the pinnacle of the HYROX calendar, and this year has added meaning, being in my home country. Turning up on race day feeling and looking my best is paramount to my performance, and I can’t wait to do that in the new PUMA x HYROX collection,” said Hunter McIntyre.

Featuring PUMA’s innovative CLOUDSPUN and LUXFIT technologies, the apparel range is designed to keep HYROX athletes of all levels comfortable and dry throughout their training block and race day. The CLOUDSPUN premium-brushed material provides racers with the softest training gear on the market, as the THERMOADAPT moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimising comfort and performance.

For the first time ever, selected items in women’s range will use SHAPELUXE fabric, made with LUXFIT and LYCRA® ADAPTIV technology to create a customised second skin fit that moves with you.

Key items in the women’s collection include the essential tight, the 3” tight short and a high-neck bra. The new men’s range features a tee, 2-in-1 train short and a hoodie.

There are also exciting updates for PUMA’s iconic footwear, with Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 receiving a vibrant colour refresh guaranteed to standout on race day.

Deviate NITRO™ Elite 3 – the shoe of choice for PUMA’s elite HYROX athletes – is optimised to be lightweight and built for speed. The ultimate race day runner features PUMA’s innovative NITROFOAM™ ELITE for best-in-class responsiveness and energy return, while strategically placed PUMAGRIP ensures unrivalled traction through exercises, with a specially engineered PWRPLATE makes racing feel effortless.

Infused with PUMA’s unique NITROFOAM™ and a less aggressive PWRPLATE than its Elite counterpart, Deviate NITRO™ 3 is your reliable and responsive racer that features more of PUMA’s industry-leading PUMAGRIP, ensuring you stay on your feet from start to finish.

Erin Longin, Vice President Run/Train at PUMA, said: “The ultimate fitness race requires the ultimate apparel and footwear, and our latest PUMA x HYROX collection delivers. Every piece has been meticulously designed and curated for HYROX athletes, ensuring they excel in every rep, at every station, right to the finish line.”

“PUMA has been a key partner in HYROX’s growth,” said Moritz Fürste, co-founder of HYROX. “Our shared ambition is to shape the future of fitness racing – making it more accessible, exciting, and performance-driven for athletes at every level. Together, we’re pushing the boundaries in training gear innovation, ensuring that both elite competitors and everyday participants benefit from the same high standards in apparel and footwear.”

The Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 from the new collection will drop exclusively at the HYROX World Championships Chicago from 11 June. The full collection will launch globally on 19 June, available to purchase at HYROX events, on HYROX World, on PUMA.com, in PUMA flagship stores and in selected retailers.

For more information visit www.puma.com and follow @PUMATraining, or visit www.hyrox.com and follow @hyroxworld

PUMA REVEALS SS25 HYROX COLLECTION INCLUDING FIRST EVER CO-BRANDED FOOTWEAR

With an exciting year of fitness racing ahead, PUMA and HYROX are kicking things off with the launch of their brand-new SS25 collection. For the first time, this collaboration includes co-branded PUMA x HYROX footwear.

Designed specifically for HYROX athletes, this curated range of performance and lifestyle gear is built to help you crush your next race. You’ll even see it worn by HYROX Elite 15 athletes, including 2024 Women’s World Champion Meg Jacoby and Men’s Pro World Record holder Hunter McIntyre.

The performance apparel lineup incorporates PUMA’s innovative CLOUDSPUN and THERMOADAPT technologies. These features ensure comfort and coolness, whether you’re deep into a training block or racing on the big day. CLOUDSPUN provides a premium, ultra-soft feel, while THERMOADAPT wicks moisture away and activates cooling when needed.

Key pieces from the women’s collection include the PUMA x HYROX W Cloudspun Hoodie, Sleeveless Top, Mid-Impact Bra, and 3” Short Tight. For men, highlights include the Cloudspun M Tank, Hoodie, and 2in1 Training Short.

The SS25 collection also marks the debut of exclusive PUMA x HYROX footwear in three iconic PUMA silhouettes:

  • Velocity NITRO™ 3
  • Deviate NITRO™ 3
  • Deviate NITRO™ Elite 3

Each shoe features PUMA’s renowned PUMAGRIP outsole, delivering exceptional grip during functional exercises and on race runs.

Velocity NITRO™ 3
This all-around training partner combines NITROFOAM™ cushioning for responsiveness with breathable mesh and targeted support via PWRTAPE. It’s versatile, comfortable, and ready for any workout.

  • Weight: 264g (UK 8)
  • Stack Height: 36mm
  • Drop: 10mm

Deviate NITRO™ 3
Designed for speed and endurance, this shoe amps up the cushioning with advanced NITROFOAM™ and includes a carbon-fiber PWR Plate for explosive toe-offs.

  • Weight: 265g (UK 8)
  • Stack Height: 39mm
  • Drop: 10mm

Deviate NITRO™ Elite 3
PUMA’s lightest race-day shoe, the Elite 3 uses NITROFOAM™ Elite for maximum energy return, along with an enhanced carbon-fiber PWR Plate for peak propulsion.

  • Weight: 194g
  • Stack Height: 40mm
  • Drop: 8mm

About Hyrox:

HYROX is a global fitness race designed to inspire people from all walks of life to pursue a healthy lifestyle. Each race includes eight rounds of a 1km run paired with a functional workout. With four race categories – Team Relay, Doubles, Individual Open, and Individual Pro – there’s something for everyone, no matter your fitness level.

Moritz Fürste, HYROX Co-founder, shared his excitement:
“PUMA has been a foundational partner for us, and this collaboration takes our shared vision for fitness racing to the next level. Together, we’re creating apparel and footwear that enhance training and racing experiences for both elite athletes and everyday participants. I can’t wait to see where we go from here.”

The PUMA x HYROX collection launched globally on 9 January 2025 and is available at HYROX events, PUMA.com, PUMA retail stores, and Totalsports. (Please note: the Deviate NITRO™ Elite 3 will not be available in South Africa.)

For more details, visit www.puma.com.

PUMA Launches Latest Hyrox Collection

PUMA Launches New HYROX Collection for Performance and Comfort

PUMA is excited to introduce the PUMA x HYROX collection, designed to boost your performance during HYROX competitions. With advanced features like CLOUDSPUN’s 4-way stretch fabric, this gear offers ultimate comfort and freedom of movement, helping you perform your best on race day.

HYROX is a high-intensity event that combines functional fitness and endurance, challenging participants to run 1km followed by a functional workout station, repeated eight times. Whether you’re competing solo, with a partner, or in a relay team, the PUMA x HYROX collection is built to keep you comfortable and focused.

As the official global partner of HYROX, PUMA has incorporated its innovative CLOUDSPUN technology into the collection. This moisture-wicking, stretchy fabric delivers a soft, cotton-like feel with a performance edge, allowing unrestricted movement during training and competition.

The collection will be available at the HYROX pop-up store in Cape Town on 21 September when HYROX comes to Africa for the first time. You can also find it online at PUMA.com and in select PUMA retail stores starting in October 2024. For more info, follow @pumatraining or visit PUMA.com.