PUMA Deviate NITRO™ 4: Roving Cow Approved

Road-tested in Bedfordview, cow-approved

By Richard Laskey – Modern Athlete’s Roving Cow

The PUMA Deviate NITRO 4 is built to be a proper all-rounder, not a full-on carbon- plated race weapon, but a fast, versatile daily trainer that can handle everything from easy kilometres to tempo runs. It’s lighter and more responsive than your typical training shoe, but still comfortable enough for those longer sessions around Bedfordview.

To get a proper feel for it, Modern Athlete’s Roving Cow took it out on the local roads, from early morning solo runs to relaxed social outings with the usual running crews where the pace is honest but the coffee stops are compulsory.

General Feel (Out the Box & On the Road)

First impression out the box: the Deviate NITRO 4 feels light without feeling flimsy. It’s not one of those shoes that disappears in your hand, but it definitely feels ready to move. Step into it and you immediately get that soft Nitro cushioning underfoot with a bit of bounce waiting for you.

On the road, it feels smooth and easy to run in. This is the kind of shoe where you head out for a relaxed 5km and end up stretching it to 8 or 10 without really thinking about it. It’s comfortable enough for easy runs but has enough response when you decide to pick up the pace.

It doesn’t feel overly aggressive, which makes it much easier to live with day to day compared to a full race shoe.

Upper (Comfort That Just Works)

The upper is breathable and light without being paper-thin. On warm Gauteng mornings, ventilation is solid and your feet don’t feel like they’re cooking halfway through the run.

The fit is secure without feeling tight, and it holds your foot nicely through the midfoot. It’s a comfortable, everyday fit that should work for most runners. There’s enough structure to keep things stable without feeling stiff or restrictive.

The laces stay put once tied, which is always a win. No mid-run lace drama while your running mates disappear up the road.

Midsole (Bounce Without the Drama)

The midsole uses PUMA’s NITRO foam paired with a PWRPLATE for a bit of extra snap. Instead of the aggressive carbon plate found in race shoes, this setup feels more forgiving and much easier to run in over longer distances.

You get a nice bit of cushioning on landing, and when you push the pace, the shoe responds without feeling harsh. It’s not overly soft and not overly firm, it sits nicely in that middle ground that works for most types of runs.

Whether you’re cruising along or pushing a steady tempo, the ride stays smooth and predictable.

Sole (Road Feel & Protection)

Underfoot, the Deviate NITRO 4 gives you a good balance between cushioning and road feel. There’s enough protection to keep your legs happy on longer runs, but you still feel connected to the road.

Transitions feel natural from heel to toe, and the shoe rolls along nicely once you find your rhythm.

Outer Sole (Grip You Can Trust)

PUMAGRIP continues to impress. Bedfordview roads can be a mixed bag, smooth tar, rough patches, dusty corners, and the grip handles it all without any issues.

Even on slightly wet sections, the shoe feels planted and reliable, which gives you confidence when you’re moving at pace or cornering.

Inner Comfort (No Fuss Running)

Inside the shoe, everything is simple and comfortable. No rubbing, no hotspots, and no slipping around. It’s the kind of shoe you can just put on and run without thinking too much about it.

That’s exactly what you want from a daily trainer.

On the Road Reality Check

This is a versatile shoe that fits nicely into a regular running routine. It can handle easy runs, steady sessions, and even the occasional faster effort without complaining.

It’s not as aggressive or demanding as a carbon race shoe, which makes it far more practical for everyday running. You don’t need perfect form or fresh legs to enjoy it, it just works.

For most runners, this is the kind of shoe that will end up doing a lot of mileage.

Conclusion (Would the Cow Run Again?)

Definitely. The Deviate NITRO 4 is a solid, dependable running shoe that can handle a bit of everything. It’s comfortable enough for daily training but lively enough to keep things interesting when you pick up the pace.

It feels right at home on Bedfordview roads, whether you’re out for a steady run, chasing a Strava segment, or just cruising with the crew.

The Roving Cow’s verdict:

A proper all-rounder. Comfortable, responsive, and easy to run in, the kind of shoe that quietly becomes your go-to without making a big noise about it.

Puma Unveils New Levels Of Fast With Deviate Nitro™ 4 & Deviate Nitro™ Elite 4

PUMA has unveiled the latest evolution of its hero running franchise with the launch of the Deviate NITRO™ 4 and Deviate NITRO™ Elite 4.

The two new models build on PUMA’s position as pioneers of speed and innovation, underpinned by the brand’s best-in-class NITROFOAM™ technology.

Deviate NITRO™ Elite 4

Specially crafted for race-day, Deviate NITRO™ Elite 4 improves on its much-loved predecessor by returning even lighter and more efficient, thanks to enhanced NITROFOAM™ ELITE cushioning. The fit and feel build on the award-winning Deviate Elite NITRO™ 3, but the ride is now smoother, more responsive, and more stable across race-day distances.

The redesigned carbon fibre PWRPLATE is now stiffer and has been engineered to reduce stress in the metatarsal area. Its geometry has been optimized for efficient energy transfer, delivering a smoother, faster stride. It features gradual rib structuring to enhance stability by evenly distributing stress from lateral to medial motion, creating an efficient ride from start line to finish.

Adding to PUMA’s elite race-day range, the Deviate NITRO™ Elite 4 is a definitive option for high-cadence runners looking for a lightweight, responsive shoe that will help them unleash a new level of speed and feel beyond fast on race day.

Deviate NITRO™ Elite 4 launches globally on 12 February 2026, available to purchase on PUMA.com and PUMA retail stores.

Deviate NITRO™ Elite 4 Specifications:

  • Price: R5799
  • Weight: UK8: 170g/UK4.5: 140g
  • Stack Height: 32MM/40MM
  • Drop: 8mm

Deviate NITRO™ 4

Built for the everyday runner who is serious about getting faster, the Deviate NITRO™ 4 introduces an evolved NITROFOAM™ midsole featuring a new dual-layer, nitrogen-infused foam that delivers elevated rebound for a more energetic stride, giving runners the speed they crave, without compromising on the comfort they know and love.

The mesh upper offers lightweight breathability, while a plush collar and padded tongue provide all-round protection. Soft where it matters, supportive where it counts, the Deviate NITRO™ 4 locks the foot in place, letting runners focus on the run. Unwavering durability and comfort remain at the heart of the Deviate experience, providing consistency for everyday runs.

A reengineered PWRPLATE has been contoured to improve flexibility, while PUMA’s trusted PUMAGRIP outsole ensures traction across any surface, with coverage that can accommodate any footstrike pattern. This evolution delivers a more consistent, supportive ride while maintaining the natural feel needed for up-tempo training runs and everyday miles.

Deviate NITRO™ 4 Specifications:

  • Price: R3999
  • Weight: UK8: 250g/UK4.5: 205g
  • Stack Height: 30MM/38MM
  • Drop: 8mm

Deviate NITRO™ 4 launches in limited supply on 23 January, followed by a global release on 26 February 2026, and will be available to purchase on PUMA.com, PUMA retail stores, Totalsports, Sportsmans Warehouse and Takealot.

“We’re excited to bring our latest instalment of speed to the market with Deviate NITRO™ Elite 4 and Deviate NITRO™ 4. The Deviate franchise has been at the centre of our performance running business since our re-launch in 2021, winning multiple awards and helping athletes earn podiums,” said Erin Longin, Vice President, BU Run/Train, PUMA.

For more information, please visit: www.puma.com

PUMA Slashes Marathon PRs, Awards $54K as Project3 Runners Set Records

PUMA’s Project3 participants shaved a total of 1hour, 51minutes and 46seconds off their personal records at the Boston Marathon, and will take home a combined $54,000 in prize money as part of the brand’s trailblazing running programme.

Debuting the Fast-R NITRO™ Elite 3, a total of 90 runners from countries including the USA, Canada, Mexico, Brazil, Germany, France, Spain, UK, Ireland, Sweden, China, South Africa and Indonesia, toed the line at the world’s most prestigious running race, and were rewarded with a sensational number of new PRs.

Of the 90 runners competing, 30 beat their previous records, with 15 smashing their records by over three minutes, making them eligible for the mouthwatering $3,000 cash prize.

The fastest male, Joseph Whalen (2:12:16) finished in 20th place overall and knocked 1minute 23seconds off his PR, while Kylee Raftis (2:34:41) finished as the fastest female and took an incredible 4minutes 4seconds off her previous best. Manuel Diaz Callejero (02:33:35) smashed his previous record by a mindblowing 11minutes and 41seconds.

Other noteable wins came in the men’s open division where PUMA Project3 runners finished in first and second place, as well as taking home first in the men’s masters division. In total, three Project3 participants finished in the men’s top 25.

Celebrating his win back at The High Point, Joseph Whalen said: “I was so happy to make it across the line as the top male. The Fast-R NITRO™ Elite 3 are amazing, they were super responsive; great on the ups and even better on the downs.“

Kylee Raftis, who was racing at Boston for the third time, said: “I couldn’t be happier. I was aiming to run sub 2:35 and I excecuted my race plan perfectly. Coming onto Boylston Street felt surreal, and once I saw 2:34 on the clock I was ecstatic.”

In January, PUMA launched Project3; a first of its kind global running programme that offered participants of the 2025 Boston and London Marathons the opportunity to experience life as a professional athlete and trial the Fast-R NITRO™ Elite 3, with the chance to bank huge performance-based cash prizes.

The programme forms part of PUMA’s brand elevation strategy to strengthen its presence globally and celebrate the latest brand campaign, “Go Wild”.

There were also record highs for PUMA’s elite runners, with Annie Frisbie (2:23:21) obliterating her previous PR by 2minutes and 57seconds, and Rory Linkletter (2:07:02) who finished 6th overall and shaved 59 seconds off his previous best time.

With a host of records broken in Boston, all eyes now turn to London, where another 96 Project3 runners will attempt to achieve a similar feat of athleticism in the revolutionary Fast-R NITRO™ Elite 3.

Having exclusivley launched at the Boston Marathon, a limited drop of Fast-R NITRO™ Elite 3 will go live at PUMA.com, PUMA V&A Waterfront and PUMA Sandton from 4 May 2025.

PUMA Drops Laced-up Rule Breaker: Fast-RB Nitro™ Elite Ld

PUMA is rewriting the rules of speed once again with the FAST-RB NITRO™ Elite LD – a bold, laced-up evolution of one of this year’s most talked-about releases, the FAST-RB NITRO™ Elite.

Designed for runners who refuse to settle, the FAST-RB NITRO™ Elite LD pairs cutting-edge innovation with a strikingly unconventional look. Packed with 58mm of NITROFOAM™ Elite – PUMA’s most advanced foam – this shoe goes 18mm beyond race regulations, offering unparalleled cushioning and responsiveness. It’s like having a cheat code for confidence and performance.

Sandwiched within the layers of NITROFOAM™ Elite is a triple-stack PWRPLATE, strategically engineered to deliver explosive propulsion and help runners chase those elusive personal bests.

The new lace-up system, seamlessly integrated into the ULTRAWEAVE upper, ensures a secure, tailored fit, keeping you locked in and ready to perform at your peak.

But here’s the catch – only 1,000 pairs of the FAST-RB NITRO™ Elite LD are available worldwide. Starting 27 January 2025, you can snag your pair on PUMA.com or at select retailers in South Africa.

FAST-RB NITRO™ Elite LD Specs

  • Price: R8 499
  • Weight: 355g
  • Stack Height: 58mm/46mm

Ready to step up your game? Learn more at PUMA.com.

PUMA REVEALS SS25 HYROX COLLECTION INCLUDING FIRST EVER CO-BRANDED FOOTWEAR

With an exciting year of fitness racing ahead, PUMA and HYROX are kicking things off with the launch of their brand-new SS25 collection. For the first time, this collaboration includes co-branded PUMA x HYROX footwear.

Designed specifically for HYROX athletes, this curated range of performance and lifestyle gear is built to help you crush your next race. You’ll even see it worn by HYROX Elite 15 athletes, including 2024 Women’s World Champion Meg Jacoby and Men’s Pro World Record holder Hunter McIntyre.

The performance apparel lineup incorporates PUMA’s innovative CLOUDSPUN and THERMOADAPT technologies. These features ensure comfort and coolness, whether you’re deep into a training block or racing on the big day. CLOUDSPUN provides a premium, ultra-soft feel, while THERMOADAPT wicks moisture away and activates cooling when needed.

Key pieces from the women’s collection include the PUMA x HYROX W Cloudspun Hoodie, Sleeveless Top, Mid-Impact Bra, and 3” Short Tight. For men, highlights include the Cloudspun M Tank, Hoodie, and 2in1 Training Short.

The SS25 collection also marks the debut of exclusive PUMA x HYROX footwear in three iconic PUMA silhouettes:

  • Velocity NITRO™ 3
  • Deviate NITRO™ 3
  • Deviate NITRO™ Elite 3

Each shoe features PUMA’s renowned PUMAGRIP outsole, delivering exceptional grip during functional exercises and on race runs.

Velocity NITRO™ 3
This all-around training partner combines NITROFOAM™ cushioning for responsiveness with breathable mesh and targeted support via PWRTAPE. It’s versatile, comfortable, and ready for any workout.

  • Weight: 264g (UK 8)
  • Stack Height: 36mm
  • Drop: 10mm

Deviate NITRO™ 3
Designed for speed and endurance, this shoe amps up the cushioning with advanced NITROFOAM™ and includes a carbon-fiber PWR Plate for explosive toe-offs.

  • Weight: 265g (UK 8)
  • Stack Height: 39mm
  • Drop: 10mm

Deviate NITRO™ Elite 3
PUMA’s lightest race-day shoe, the Elite 3 uses NITROFOAM™ Elite for maximum energy return, along with an enhanced carbon-fiber PWR Plate for peak propulsion.

  • Weight: 194g
  • Stack Height: 40mm
  • Drop: 8mm

About Hyrox:

HYROX is a global fitness race designed to inspire people from all walks of life to pursue a healthy lifestyle. Each race includes eight rounds of a 1km run paired with a functional workout. With four race categories – Team Relay, Doubles, Individual Open, and Individual Pro – there’s something for everyone, no matter your fitness level.

Moritz Fürste, HYROX Co-founder, shared his excitement:
“PUMA has been a foundational partner for us, and this collaboration takes our shared vision for fitness racing to the next level. Together, we’re creating apparel and footwear that enhance training and racing experiences for both elite athletes and everyday participants. I can’t wait to see where we go from here.”

The PUMA x HYROX collection launched globally on 9 January 2025 and is available at HYROX events, PUMA.com, PUMA retail stores, and Totalsports. (Please note: the Deviate NITRO™ Elite 3 will not be available in South Africa.)

For more details, visit www.puma.com.