PUMA Deviate NITRO™ 3 destined to deliver your PB

The new PUMA Deviate NITRO™ 3 is designed to help you break PBs and achieve peak performance during both training and raceday. It’s the everyday source of speed that runners can trust week after week, kilometre after kilometre.

Deviate means to do things differently. To not accept normal standards. To challenge the status quo. Deviate inspires you to not just go beyond your boundaries, but to shatter them in emphatic style.

Launched in the striking Fireglow colourway this third iteration of the Deviate NITRO™ 3 is engineered with more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushion and responsiveness, elevating the legacy of its predecessor.

The carbon fibre PWR Plate offers a smoother and more consistent source of speed, resulting in an explosive toe-off that propels runners beyond their normal limits, while PUMA’s unrivalled PUMAGRIP enables multi-surface traction in even the most testing conditions.

A lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

While the Deviate NITRO™ 3 is a premium everyday hero, PUMA has also launched the Deviate NITRO™ Elite 3 – an elite raceday shoe that has already seen Fiona O’Keeffe make a statement in her professional marathon debut.

“We’re living in a world where athletes and runners have high expectations. They want to set PBs and break records, time and time again. To do that, you need a shoe that gives you the competitive edge – that’s where Deviate comes in,” said Romain Girard, VP Innovation at PUMA, about the double dose of Deviate.

 

 

Deviate NITRO™ 3 Specifications:

  • Weight: 265g (UK8)
  • Stack Height: 29mm – 39mm

Deviate NITRO™ Elite 3 Specifications:

  • Weight: 194g (UK8)
  • Stack Height: 32mm – 40mm

The Deviate NITRO™ 3 (R3 799) and Deviate NITRO™ Elite 3 (R5 399) Fireglow colourway will be available from 12 July on PUMA.com, in PUMA Retail stores, Totalsports and Sportsmans Warehouse. For more information, please visit www.puma.com

Puma launches its most explosive and innovative race-day shoe

Make your fast, faster than ever with Puma Fast-R 2 Nitro™ Elite Fueled by Nitro™, Fast-R 2 is Puma’s most innovative race-day shoe ever! Limited edition Fast-R 2 Ekiden Rush celebrating 100 years of Japan’s most iconic road running race drops on 8 December 2023! Fast-R 2 Psychedelic Rush to launch globally 22 February 2024!

The high-speed takeover has arrived with the all new Fast-R 2 Nitro™ Elite – Puma’s most explosive and innovative race-day running shoe yet.

Built to help you break your PB, Fast-R 2 utilises the enhanced benefits of Nitro™ Elite technology, giving you a maximum competitive stack height (40mm) with unbeatable speed and cushioning, propelling your race-day to new territory; from short runs to marathons and every distance between.

A sequel to the ground-breaking Fast-R Nitro™ Elite, the Fast-R 2 allows 22% more energy storage and up to 46% more raw energy return versus its predecessor, resulting in a lighter, more economical ride, that translates to an average saving of 2 minutes 28 seconds for a 3:30:00 marathoner and 1 minute 23 seconds for a 2:30:00 marathoner.

The two-part midsole and exposed signature PWRPLATE remain key features, with the carbon plate elongating through the Nitrofoam™ Elite and out past the toe. This unique concept allows for increased surface contact; a lever that guides pressure forward and propels the foot as it leaves the ground.

A next generation, psychedelic Ultrawave upper – 20% lighter than the material used in the original Fast-R – is lined with a bespoke PWRTAPE, whilst the Pumagrip outsole ensures maximum multi-surface traction, allowing you to step out to conquer the racecourse in full confidence of achieving serious speed. Making your fast, faster than ever.

Romain Girard, Head of Innovation at Puma said: “We received significant feedback from consumers and athletes on the original Fast-R, helping us streamline our focus for Fast-R 2. The result: the most innovative elite race-day running shoe Puma has ever made. We are already witnessing this shoe break records, with a number of our elite runners smashing their PRs, with many more to come!”

The Fast-R 2 Nitro™ Elite Psychedelic Rush will be available from 22 February 2024 from Puma.com, Puma Retail stores, and Totalsports.

Fast-R 2 Nitro™ Elite Ekiden Rush

To celebrate the 100th anniversary of the most prestigious event in Japan’s running calendar – Puma will drop a limited edition Fast-R 2 Nitro™ Elite Ekiden Rush.

Paying homage to the historic long-distance race, the Ekiden Rush colourway has unique design features including a 100th anniversary logo on the lateral, and the iconic purple sash – used during the race as a relay baton – on the medial.

1 000 pairs of Fast-R 2 Nitro™ Elite Ekiden Rush will drop on 8 December 2023 at Puma.com, in Puma stores and select global retailers.

Visit Puma.com or follow @PUMARunning to find out more.

Fast-R 2 Nitro™ Elite Specifications

  • Price: R6999
  • Weight: 240g
  • Stack Height: 40mm
  • Drop: 8mm
  • Lifespan: 400km