Helplink, the AI-powered platform transforming South Africa’s informal economy, proudly announces its sponsorship of the Port Elizabeth to East London (PE2EL) Ocean Canoe Challenge taking place from the 3rd to 6th December 2025. Widely regarded as the toughest ocean paddling race in the world, the 250-kilometre endurance event is a powerful, four-day metaphor for the entrepreneurial journey. Helplink’s involvement celebrates the shared values of resilience, grit, and growth that are vital both for conquering extreme sport and for building a successful business.
The four-day, 250-kilometre endurance event, often nicknamed “The Maker of Men” and “The Blood, Guts & Glory Race,” demands extreme physical and mental resilience. It is thus befitting that Helplink is sponsoring such a race (and two inspirational participants) as there are strong similarities in the challenges of building a compliant, formal business in South Africa.
Helplink’s involvement is powerfully embodied by three sponsored paddlers: Helplink graduate and brand ambassador Sibusiso Zulu, dedicated lifeguard Sandile Menjenjalo, and top sportsman Bevan Manson.
Helplink graduate and brand ambassador Sibusiso Zulu will participate in the race, representing thousands of emerging micro-entrepreneurs who embody the same courage and perseverance. This sponsorship creates a platform for live event engagement and human stories, connecting Helplink’s mission of formalising businesses to a broader audience of potential funders and partners through emotional storytelling.
“There is a direct and undeniable correlation between the sheer intensity of the PE2EL Challenge and the grit required to successfully launch and run a formal business in South Africa,” said Adelaide McKelvey, Executive Director – Helplink. “Sibusiso is a living testament to the transformation our programme achieves. He has navigated the tumultuous ‘waters’ of the informal economy to establish a solid business and is now applying that same perseverance to conquer the harshest coastline in the world. He represents every micro-entrepreneur who embodies courage, perseverance, and purpose.”
Helplink’s second sponsored paddler, Sandile Menjenjalo, a dedicated lifeguard from Orient Beach, adds a powerful dimension to this partnership. Through his sponsorship, Sandile gains access to the Helplink AI Course—a practical, SETA-approved programme building skills in adaptability, life-skills and career advancement for corporate and community environments. His participation highlights the deep connection between Helplink’s beneficiaries and PE2EL paddlers and both rely on discipline, courage, mentorship, and mental resilience to succeed. Whether navigating unpredictable surf or career challenges, Sandile embodies the Helplink spirit: real growth occurs when grit meets guidance and learning fuel’s purpose.
Champion ocean paddler Bevan Manson has joined the lineup completing the dynamic trio. The accomplished athlete not only captained the South African national water polo team for several years but has also won the PE2EL race three times. Bevan holds the World Ocean Canoe record of 243 km in one day and is renowned for excelling amid long hours of gruelling training and unforgiving ocean conditions. He shares a compelling story of perseverance that deeply resonates with young South Africans as they navigate careers or build businesses in the informal economy. A credible and inspiring role model, Bevan embodies grit, guidance and growth in every stroke. “Through paddling, I’ve learned that pushing through the toughest waves builds the strength to achieve anything,” says Bevan Manson. “I’m excited to connect with others and help them chase their goals.”
The Entrepreneurial Challenge vs. The Ocean Challenge
The PE2EL race is a gruelling test along South Africa’s treacherous Sunshine Coast. Paddlers face notorious surf breaks, long, exposed open-ocean legs, and the psychological burden of four days of extreme endurance.
• Distance: 250 kilometres.
• Duration: 4 days of open-ocean racing.
• The Challenge: Battling unpredictable conditions, negotiating the massive surf at Woody Cape, and overcoming mental and physical fatigue—all challenges that mirror the uncertainty and resilience needed to build a thriving enterprise.
Sibusiso Zulu who successfully completed the Helplink programme, is leveraging the foundational skills he gained—discipline, strategic planning, and perseverance—to prepare for this epic undertaking.
“The Helplink programme taught me that endurance is not just physical; it’s about having the right strategy, mentors, and the mental fortitude to push past the breaking point,” said Zulu. “Every day on the PE2EL race needs focus and proper commitment, just the same as in running my business. I am proud to represent the thousands of resilient micro-businesses in South Africa who are ready to make the leap into the formal economy.”
About Helplink: Fuelling Inclusive Growth
The informal economy receives minimal support from corporate SA, yet it is South Africa’s most underutilised engine for inclusive growth. Helplink is the ideal scalable tool to bridge this gap. Using its AI-powered platform, together with extensive mentoring – it fast-tracks the transformation of micro-businesses into compliant, fundable, and future-ready enterprises.
The programme offers:
• SETA Approved AI Training in financial literacy, compliance, and marketing.
• Access to professional mentors
• A substantial media budget and access to the Helplink Media Alliance, which boosts advertising exposure by up to 100%.
• A shared value strategic investment model for corporate partners that offers extensive media exposure and powerful brand association.
Helplink also offers an AI-powered training platform, empowering corporate employees to develop essential life skills to assist in their careers— from adaptability to strategic problem-solving. Helplink is actively seeking funders and partners to empower not only their own employees but also micro-businesses from their supply chain. This is where compliance meets opportunity – a strategic investment that delivers visible, measurable impact and positive brand association.
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