As 2025 kicks off, Gloot—one of South Africa’s fastest-growing health, wellness, and beauty brands—is gearing up for another exciting year of expansion, innovation, and community-driven success. After a record-breaking 2024, which saw phenomenal sales, strategic retail partnerships, and game-changing product launches, the brand is now setting its sights even higher—global expansion.
Reflecting on Gloot’s incredible journey, Greg Tinkler, CEO and Founder, shares:
“We started this brand in my spare bedroom with one goal—to create products that help women feel confident, healthy, and strong. Fast forward just a year, and Gloot has become a household name, with thousands of women making our products part of their daily routines. In 2025, we’re going bigger: We’re aiming to be the #1 brand in every category we compete in, expand into exciting new wellness spaces, and take Gloot global.”
A Year of Unstoppable Growth
Gloot made serious waves in retail and e-commerce in 2024, achieving:
#2 spot in sports nutrition & slimming at Clicks—with Flat Tummy Toner becoming the best-selling product across the entire Clicks group in under a year.
Massive success on Takealot, winning the Best Newcomer Award and landing Flat Tummy Toner among the platform’s top 10 most sold products of the year.
Expansion into 80+ Foschini stores and Botswana, with plans to roll out in Checkers Hyper in 2025.
Sellout launch on Bash.com, plus key partnerships with Food Lover’s Market and Shoprite Medirite.
E-commerce explosion, with Gloot hitting its first R1 million sales month just six months in—and now shipping over 6,000 orders per month.
What’s Next? Bigger, Better & More Innovation
Gloot isn’t slowing down. This year, the brand is launching Slim & Burn, a highly anticipated natural weight-loss solution that offers a cleaner, safer alternative to traditional options.
“Natural is the future,” says Tinkler. “Consumers want effective, science-backed alternatives to synthetic products. Slim & Burn is designed to support weight management using powerful natural ingredients—without the harsh side effects.”
Beyond weight management, 2025 will mark Gloot’s expansion into skin and beauty—a natural next step in its mission to support women’s wellness holistically. And on the global front, the brand is preparing to enter Africa, the Middle East, Australia/New Zealand, and the UK.
More Than Just Products: A Movement for Women
At its core, Gloot is about more than just supplements—it’s about building a movement. The Gloot Girl community has already grown to over 20,000 women, and in 2025, the brand is launching a dedicated Gloot Girl Community App. This platform will offer exclusive content, expert advice, and a space for women to connect and support each other on their health journeys.
“We’re not just selling products—we’re selling confidence, health, and beauty. Gloot is a lifestyle, and we’re here to help women feel their absolute best, every single day.”
About Gloot
Gloot is a leading female-focused health, wellness, and beauty brand dedicated to creating high-quality, natural solutions tailored to women’s unique needs. Our mission is simple: empower women to feel confident, healthy, and strong—inside and out.
Gloot products are available at www.glootnu.com, Clicks, Takealot.com, Bash.com, and select Foschini stores nationwide.