PUMA Steal The Show With Launch Of High-energy Showtime Collection

Herzogenaurach, April, 2026 – PUMA is gearing up to steal the show, starting this Spring with the launch of an iconic SHOWTIME race day running collection.

Set to dominate the streets of Boston and London, SHOWTIME is running at its rawest; high-energy, vibrant and unapologetically loud.

Inspired by the boldest moments in PUMA’s rich history and made for the biggest stages of sport, the mismatched neon pink, blue and yellow are an expressive collision of colour that is impossible to ignore.

Available in PUMA’s most innovative race day silhouettes – Fast-R NITRO™ Elite 3 and Deviate NITRO™ Elite 4 – these cutting-edge hues grace the same trailblazing technology that is designed to shave minutes off your race time, allowing runners to carry energy onto the road and steal the streets in emphatic fashion.

Fast-R NITRO™ Elite 3

The most talked about race day shoe of the past year, Fast-R NITRO™ Elite 3 is PUMA’s race day icon, engineered to aid your pursuit of a new personal best.

Combining state-of-the-art technology with cutting-edge design, Fast-R NITRO™ Elite 3 provides runners a rate of efficiency that could shave minutes off your race day records – evidenced in a research study conducted by the University of Massachusetts, Amherst.

  • Price: €300 
  • Weight: 170g (UK8)
  • Stack Height: 40mm/32mm
  • Drop: 8mm

Deviate NITRO™ Elite 4 

PUMA goes beyond fast with the launch of the Deviate NITRO™ Elite 4. This lightweight supershoe deliver an explosive, energetic ride that improves on its award-winning predecessor. The definitive option for high-cadence runners, upgrades include a dual-layer NITROFOAM™ ELITE cushioning system and redesigned carbon-fiber PWRPLATE.

  • Price: €250
  • Weight: 170g (UK8) 
  • Stack Height: 40mm/32mm
  • Drop: 8mm 

PUMA Athletes Smash Their Half Marathon Records In Berlin

It was a historic day in Berlin as PUMA athlete Amanal Petros once again raised the bar on home soil. Racing in the FAST-R NITRO™ Elite 3, Petros shattered his own national record and clocked a personal best of 59:22.

His third-place finish was nine seconds faster than his 2025 performance, proving that his recent training block in Kenya is paying off in a big way.

A Record-Breaking Day in Berlin

Petros wasn’t the only one celebrating a career-defining run. The PUMA women’s roster also turned heads with massive performances:

  • Esther Pfeiffer (Germany): The four-time national champion shaved three seconds off her PB, finishing 5th with a stellar time of 67:25.

  • Chloe Herbiet (Belgium): In a truly standout performance, Herbiet sliced over two and a half minutes off her previous best. Her time of 67:32 set a new Belgian national record.

“To hit such a big personal best and set a new national record feels amazing,” said Herbiet. “I came into today feeling confident after training with the PUMA Elite Running Team in North Carolina, but this even exceeded my own expectations.”

The Tech Behind the Speed

These results continue to cement the FAST-R NITRO™ Elite 3 as the shoe to beat. Engineered specifically to “obliterate personal bests,” it has become the most coveted piece of gear in the PUMA lineup over the last year.

What’s Next?

The momentum is clearly building for the rest of the 2026 season. Petros is already eyeing the podium at the London Marathon next month, while Herbiet looks to carry this energy into a massive year of racing.

With stars like Fiona O’Keeffe and Rory Linkletter also on the roster, the PUMA team is looking faster than ever.

Want to learn more about the gear? Check out www.puma.com for the latest updates.

PUMA Athletes Soar To Record Times At Valencia Marathon

PUMA athletes Amanal Petros and Chloe Herbiet have smashed their respective national records at the Valenica Marathon, cementing a place in the PUMA history books as the brand’s fastest ever male and female road runners.

Petros, a silver medallist at the 2025 Tokyo World Championships Marathon, delivered a spectacular second place performance in Valencia as well as a new German national record. He crossed the finish line in 2:04:04, surpassing his previous personal best of 2:04:58 set at the 2023 Berlin Marathon. This performance marks the fastest marathon ever run by a PUMA athlete and the third fastest ever marathon in European history.

“I’ve run many marathons but today I felt different. Everything aligned: the training, my pacing, the course. To break the German record is beyond anything I imagined,” said Amanal Petros.

It was double delight for PUMA, as Chloe Herbiet – the reigning European Half Marathon Champion – ran to a historic third place finish in a world class field. With a previous best of 2:24:56, Herbiet put in the performance of a lifetime to shatter that mark, crossing the finish line with a time of 2:20:38. The result makes the Belgian the sixth fastest European of all-time.

Both athletes powered to new records wearing the most coveted race day running shoe of the year, FAST-R NITRO™ Elite 3.

Rounding out the Top 10 in the women’s field for PUMA was Glenrose Xaba of South Africa with a sixth-place finish (2:23:22), followed by Meritxell Soler of Spain in ninth who set a new personal best (2:23:49).

For more information, please visit: www.puma.com