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PUMA INTRODUCE ALL-NEW DEVIATE PURE NITRO™

Tanika LaskeyFeatures, NewsLeave a Comment on PUMA INTRODUCE ALL-NEW DEVIATE PURE NITRO™

PUMA has revealed the all-new Deviate Pure NITRO™ – a non-plated running shoe that injects speed into everyday runs and is the missing piece to your shoe rotation.

The latest addition to the award-winning Deviate franchise, this is the first shoe in the line-up to be built using an evolved NITROFOAM™ but does not feature PUMA’s PWRPLATE. For runs with purpose, Deviate Pure NITRO™ strips back speed to its purest form, delivering a smooth, responsive and energy-fuelled ride that eats up the miles, getting faster with every step.

Light on your feet and easy on your legs, Deviate Pure NITRO™ weighs in at 220 grams – 30 grams lighter than its carbon plated sister shoe, Deviate NITRO™ 4, making this the perfect partner for smooth tempo runs.

The engineered mesh upper is breathable, with a plush collar and padded tongue that offer support and comfort. PUMA’s industry-leading PUMAGRIP outsole enables runners to hit the road with confidence, picking up speed whatever the weather.

“Deviate has been our leading franchise since PUMA relaunched in road running,“ said Romain Girard, VP Innovation at PUMA. “Our ambition with Deviate Pure NITRO™ was to make speed more accessible but still retain the performance benefits that have made Deviate loved by runners across the globe. The result isn’t just a run; it’s an experience of natural speed.“

Deviate Pure NITRO™ Specifications

  • Price: R3199
  • Weight:
    • UK8 (M): 220g
    • UK4.5 (W): 180g
  • Stack Height: 38MM/30MM
  • Drop: 8mm

Deviate Pure NITRO™ launches globally on 4 June and will be available to purchase on PUMA.com, in PUMA Retail stores, Totalsports, Sportsmans Warehouse and Takealot.

For more information please visit: www.puma.com

Feel Calm, Run Easy: ASICS Launches Gel-Kayano™ 32

Tanika LaskeyFeatures, NewsLeave a Comment on Feel Calm, Run Easy: ASICS Launches Gel-Kayano™ 32

Delivering premium stability with plush comfort, the latest GEL-KAYANO™ model enhances your run.

ASICS announces the launch of the GEL-KAYANO™ 32 shoe, the latest evolution in its flagship stability running shoe series. Designed to elevate comfort and support, this new model features a refined midsole design and an updated upper to provide an even smoother and more adaptive running experience.

The GEL-KAYANO™ 32 shoe continues to build on the legacy of adaptive stability and premium comfort established by its predecessors. The 4D GUIDANCE SYSTEM™, developed through extensive research and testing, works in harmony with the body’s natural movement to provide dynamic stability when runners need it most. It helps guide the foot through a more efficient stride, delivering high levels of comfort and stability even in demanding conditions.

Staying true to the ASICS Design Philosophy*, the GEL-KAYANO™ 32 shoe introduces key refinements to enhance both comfort and stability. The midsole features updated FF BLAST™ PLUS cushioning, a lightweight and responsive material that delivers a soft feel with an energetic rebound. An additional 2mm of foam under the forefoot enhances softness and cushioning, while an updated midsole design with a lighter foam compound makes the shoe even lighter than the previous model. Additionally, PureGEL™ technology ensures superior shock absorption and smooth transitions, offering runners a more effortless ride.

The engineered mesh upper has been thoughtfully redesigned to deliver a softer, more comfortable feel throughout every run. Additionally, the reinforced stable tongue wing is crafted to adapt to the unique arch shape of each runner, offering enhanced midfoot support on the medial side. Together with the updated upper and tongue wing construction, the GEL-KAYANO™ 32 shoe provides an improved fit for an elevated running experience. The inclusion of HYBRID ASICSGRIP™ outsole enhances traction and durability, reinforcing stability with every stride.

Tomohiro Nishida, Performance Running Footwear, at ASICS, said: “ASICS has always strived to deliver premium running stability with unprecedented levels of comfort. With unique approaches like the 4D GUIDANCE SYSTEM™ and PureGEL™ technology, we have delivered adaptive stability and superior comfort. The GEL-KAYANO™ 32 shoe continues this journey of continuous improvement, incorporating impactful refinements to further enhance the comfort of the running experience. We are excited to see runners enjoy its plush cushioning, smooth ride, and trusted support.”

The GEL-KAYANO™ 32 shoe will be available globally at ASICS retail stores, online, and through specialist running outlets from June 1, 2025. To find out more about the products, please visit https://www.asics.com/gb/en-gb/