When Gerda Steyn posted a pic on social media of her race number collection and asked what other runners do with their numbers, it resulted in hundreds of replies and great suggestions. Edited by Sean Falconer
Category: News
‹ BackMade for Her, the PUMA RUN XX
PUMA releases its first women’s specific running shoe!
For too long, running shoes have been made for men and then redesigned to fit a woman’s foot shape. This season, PUMA is rewriting that narrative with the Run XX NITRO, a running shoe made for her.
Named for the woman-specific double X chromosome DNA sequence, the Run XX stands behind PUMA’s ‘Run for Her’ positioning to prioritize female runners’ needs in the way we build and engineer our products. In collaboration with the University of Massachusetts Biomechanics Lab, PUMA launched a research study recruiting 224 runners who logged more than 36,000 miles over eight weeks. In conclusion, 81 percent of women in the study preferred the Run XX over the control shoe and said they liked the cushioning and responsiveness of the Run XX over the control.
“This was the first time we conducted a large-scale study on female runners and the results will help us shape our approach to women’s running shoes going forward,” said Erin Longin, General Manager of the Run/Train business unit at PUMA, adding, “I believe this study will help us to continue to support female runners and keep them running longer.”
The Run XX features a progressive, female-specific design. Featuring an updated fit that hugs a woman’s heel, instep, and arch, the running shoe’s new firmer NITRO Foam midsole is the perfect balance of durable and lightweight. The shoe’s RUN GUIDE promotes proper alignment and increased stability for longer distances.
“As a runner myself, I want to know my running shoes will support by own biomechanics because women are made differently, and the Run XX does exactly that,” said Erin.
Run XX NITRO will be available from 24 June 2022 on PUMA.com, PUMA Stores, Totalsports, Superbalist, and selected retailers with a retail price of R3199.
Irvette van Zyl joins ASICS
ASICS is proud to announce the signing of Irvette van Zyl. Van Zyl is a long-distance runner with multiple South African titles and is the current women’s 50km ultramarathon world record holder. The Pretoria-based runner strengthens ASICS South Africa’s road-running athlete portfolio into 2022 and beyond.
“It is very special for me having a brand like ASICS – that has over 73 years of high-performance brand heritage – believing in me backing my dreams and goals,” said Irvette.
According to Irvette, aside from the performance aspect of the brand, she is a big believer in the importance of sport for mental wellbeing. “So ASICS’s ‘sound mind, sound body’ philosophy really resonates with me. When I go for a run in my ASICS, my mind and body are in sync, and it just sets the tone for my day,” she said.
Irvette made her marathon debut at the 2012 London Marathon, after which she turned her attention to shorter races on SA soil. Not long after, she began focusing on marathons and ultramarathons. She ran her best time of 2:28:40 at the 2021 Xiamen Tuscany Camp Elite Marathon in Siena, Italy. In May 2021, she broke the world record for the women’s 50km in a time of 3:04:23, bettering the previous record by almost three minutes.
Irvette races in the METASPEED™ Sky, a shoe developed at the ASICS Institute of Sport Science in Kobe, Japan, after utilizing the data accumulated from its athletes over the past year. Stride-style runners such as Irvetter take a longer stride once they increase their speed, but their cadence primarily remains consistent. Thanks to an energetic midsole foam and a propulsive carbon plate, Irvette will be able to conserve more energy while maintaining her pace at the later stages of the race.
“The METASPEED™ Sky is an amazingly speedy shoe to race and train in,” she said, explaining how her focus for the rest of the 2022 season is on bettering her 10K and half-marathon times, distances in which she has won SA national titles in the past. “Then, towards the end of the year, I will be looking to do a quick marathon, so hopefully, all the speed work on the shorter distances will go a long way to increase my speed,” she concluded.
Modern Athlete will be meeting with Irvette next week to discuss the move to ASICS and what this means for her career going forward. To be the first to hear all the news make sure to follow us on Facebook.