By Adnaan Mohamed
When sporting icons Damian Willemse (rugby), Laura Wolvaardt (cricket), and Rele Mofokeng (football) step off the field, they don’t drop their sense of unity, they carry it like a favorite jersey stitched to the skin.
In adidas’ FW25 Z.N.E. campaign, A Team Way of Life, they step into off-duty fits that feel as natural as a teammate’s pat on the back.
This campaign is like a winning playbook. It’s about individual flair as well as celebrating the power of a team bond that stays intact even when the stadium empties.
Through these athletes, adidas shows how the Z.N.E. uniform keeps teammates connected in the locker room, on the sidelines, and everywhere in between.
The showpiece two-piece, bathed in plum and black, is as versatile as a utility athlete, morphing effortlessly between sport-culture hotspots.
Crafted with a 3D material structure, Primeknit comfort, a soft cotton touch, matte-finish stripes, and a technical mesh lining, it moves with the wearer like a scrumhalf weaving through traffic.
Singer-choreographer Tate McRae likens the tracksuit to her ultimate off-stage playmaker:
“I spend so much time on the road with my team and being comfy is essential for us all. I am all about sporty style vibes.
“I need track-style pieces that I can wear from the tour bus to rehearsals and then to hang with my crew go-carting. That’s exactly what ADIDAS Z.N.E. offers.
“I love the blank canvas aesthetic. It lets me style it how I want and works for so many off-stage moments.”
Teen phenom Lamine Yamal echoes the same winning synergy as a captain leading his side:
“Being comfortable is important to me in general. Whether it is on the pitch with my teammates, off the pitch with my friends, or just about the clothes I wear, it matters.
“My ADIDAS Z.N.E. tracksuit is a look that makes me feel and move as I like to. In my own way.”
The FW25 ADIDAS Z.N.E. collection including hoodies, trackpants, tees, and shorts lands globally from late August 2025, ready to be scored via the adidas website, app, or stores everywhere.
