adidas is bringing its highly sought-after Adizero Adios Pro Evo 3 to South Africa for the first time, with limited pairs set to be available at the Sanlam Cape Town Marathon Expo from 21 to 23 May.
The racing shoe, regarded as the fastest and lightest marathon shoe produced by adidas, sold out within minutes during its international release and has become one of the most talked-about innovations in long-distance running.
Designed as adidas’ first official sub-2-hour marathon shoe, the Pro Evo 3 was developed to push the limits of speed and efficiency, carrying runners forward like a surge through the final stretch of a marathon.
“Our goal was two digits on the scale, with better performance than we’ve ever had,” said Stephan Scholten, adidas Vice President of Product.
The shoe weighs under 100 grams and features adidas’ latest Lightstrike Pro Evo foam, which is nearly 50% lighter than previous versions. adidas said the 39mm stack height is designed to maximise cushioning, propulsion and energy return.
At the centre of the shoe is the new ENERGYRIM technology, a carbon-integrated system developed to improve stability and energy transfer while maintaining a lightweight structure.
The upper has been engineered using inspiration from kitesurfing sail technology to create a near weightless feel, while strategically placed Continental™ rubber on the outsole provides traction at high speeds.
“To have the Pro Evo 3 available in South Africa at such a major moment for local running is incredibly special,” said Tom Brown, Senior Brand Director at adidas South Africa.
“This shoe represents the future of marathon racing, and bringing it to the Sanlam Cape Town Marathon Expo gives local runners the chance to experience one of the most advanced performance innovations in the sport right now.”
The launch follows a string of headline performances by adidas athletes on the global stage. Sabastian Sawe and Yomif Kejelcha both ran sub-2-hour marathons at the London Marathon, clocking 1:59.30 and 1:59.41 respectively. Tigist Assefa also set a women-only marathon world record of 2:15.41.
The Adizero Adios Pro Evo 3 will retail for R9 999, while the Hyperboost Edge, which will also launch at the expo, is priced at R4 499.
More information is available at adidas South Africa