By Adnaan Mohamed
The countdown to the 2026 Sanlam Cape Town Marathon has accelerated with adidas unveiling its official race merchandise collection ahead of the event’s latest push toward Abbott World Marathon Major status.
Inspired by Cape Town’s running culture and coastal identity, the range blends performance apparel with bold African-inspired design. The collection features Dusky Petrol and Lucid Aquamarine colourways, complemented by gold detailing symbolising the marathon’s growing global ambition.
The range includes technical race jackets, training T-shirts, caps, visors and the latest version of the adizero Boston 13 running shoe.
The Boston 13 features adidas’ Lightstrike Pro midsole and energy rod system, alongside a uniquely African print design created specifically for the Sanlam Cape Town Marathon.
The collection is available online and at selected adidas stores nationwide.
“Every year the Sanlam Cape Town Marathon takes a stride forward with regards to its scale and stature. This race is unique as it is distinctly African symbol of community, culture, and world-class running,” said Tom Brown.
“This collection allows runners and supporters alike to celebrate this special moment as Cape Town continues its push toward becoming Africa’s first Abbott World Marathon Major.”
As part of the build-up to race weekend, adidas will also host a marathon activation at the historic Union Castle Building square at the V&A Waterfront from 16 to 24 May.
The pop-up hub will stock official marathon merchandise and serve as a gathering point for runners through a series of daily events and community activities.
Among the scheduled events are long runs, recovery sessions, taper runs and shakeout runs, alongside product customisation opportunities. A DHL Stormers signing session is also planned for 19 May.
Runners preparing for race weekend will also have access to pre-race hair and nail services, while finishers can return with their medals for free engraving after the event.
The activation is aimed at creating a race-week atmosphere for local and international runners visiting Cape Town ahead of one of Africa’s flagship road running events.