Image Credit – Craig Kolesky/ Nikon
South African money platform becomes presenting sponsor of SkyRun as iconic mountain race celebrates 30 years of endurance
There are some things that cannot be rushed. Building financial security takes time. So does preparing to run 100 kilometres through some of South Africa’s most unforgiving mountain terrain. Both demand discipline, resilience and the willingness to keep going long after the initial excitement has worn off.
It is this shared belief in the value of the long game that has brought South African financial platform Fynbos Money and iconic mountain running event SkyRun together, with Fynbos Money becoming the presenting sponsor of SkyRun as the legendary race celebrates its 30th year.
For Fynbos Money, the partnership represents an opportunity to support a uniquely South African event whose philosophy aligns closely with its own approach to helping people build their financial futures. “SkyRun has been going for thirty years, which tells you something about what endurance really looks like. We are a South African company backing a South African race that celebrates the long game. It is the same mindset we believe in when it comes to growing your money,” says Adrian Hope-Bailie, co-founder and CEO of Fynbos Money.
Fynbos is an investment and savings platform built to make growing and managing money simpler for South Africans. Its focus on helping people build towards the future, rather than chasing short-term wins, is a philosophy that feels particularly at home at SkyRun.
SkyRun’s origins date back to New Year’s Eve in 1991, when adventurer John Michael Tawse completed a pioneering traverse of the Witteberg Mountains from Lady Grey to the Wartrail Country Club. The first official SkyRun followed in 1997, with just 15 runners taking on the challenge. Three decades later, SkyRun has become a fixture on the South African ultra-running calendar, attracting experienced mountain runners and first-time adventurers. Yet its essence remains unchanged: a demanding journey through spectacular and unpredictable mountain country, where runners must rely on preparation, judgement and determination.
The 100km SkyRun is renowned for testing far more than physical fitness. Its remote and challenging route requires runners to navigate and largely support themselves, while shorter distances offer others the opportunity to experience the same landscape and spirit of adventure.
For SkyRun race organiser Adrian Saffy, reaching the 30-year milestone is a celebration of the people and values that have sustained the event. “SkyRun has always been about the long game,” says Saffy. “It takes months of preparation to get to that start line, and then on race day it comes down to taking one step, one decision and one challenge at a time. That is what makes this partnership with Fynbos such a natural fit. We share a belief that meaningful things are built over time, through consistency, resilience and a willingness to keep going when the easy option would be to stop.”
For more information, please visit www.skyrun.co.za