Author: Modern Athlete

If you want to ward off the flu and keep running this winter, include these eight immune-boosting foods or ingredients, which are easy to find at just about every grocery store, and easy to incorporate into your daily diet.

 

1 Garlic: This potent relative of the onion contains the active ingredient allicin, which fights infection and bacteria. As an anti-inflammatory, anti-bacterial antioxidant, garlic is a powerful opponent of just about everything.

 

2 Red Bell Peppers: It has been proven that dosing up on vitamin C can reduce flu symptoms, also strengthening the skin and increasing antibody production. Red bell peppers contain twice the amount of vitamin C found in most vegetables and fruits (including the famous orange).

 

3 Plain Yoghurt: Probiotics are the star of the show in yoghurt's claim to immune-boosting fame. Natural, plain low-fat yoghurt contains ‘good bacteria’ essential for maintaining a healthy digestive system, while some even help fight harmful bacteria like salmonella and viral infections.

 

4 Ginger: This is a powerful antioxidant, and can help to stimulate your circulation, aiding detoxification and cleansing the colon. Strong antimicrobial and anti-inflammatory properties make ginger root another good bet for boosting immunity.

 

5 Chicken Soup: The amino acid cysteine, released from chicken during cooking, chemically resembles the bronchitis drug acetylcysteine, which may explain the results. Like any hot liquid, soup also helps you to stay hydrated and raises the temperature of the airways, both of which are important for loosening mucus. (Do try our chicken noodle soup with dill recipe – see sidebar below.)

 

6 Zinc: Because the body cannot create it or store it, zinc must be obtained through diet and must be consumed on a regular basis. Red meat and poultry are common sources, but many other foods also contain zinc, including oysters, beans, whole grains and fortified cereals.

 

7 Water: Hydration flushes out toxins and thins out mucus.

 

8 Beta Carotene: The skin serves as a first-line of defence against bacteria. To stay strong, your skin needs vitamin A, and one of the best ways to get it into your diet is from foods containing beta-carotene, which your body turns into vitamin A. Think orange when looking for foods rich in beta-carotene: carrots, squash, pumpkin and cantaloupe.

 

CHICKEN NOODLE SOUP WITH DILL

 

Makes: 6 servings, about 1? cups each

Preparation: 20 minutes

Cooking time: 30-40 minutes

 

INGREDIENTS

?         10 cups reduced-sodium chicken broth (or 2-3 chicken stock cubes dissolved in 2.5 litres of boiling water)

?         4 medium carrots, diced

?         2 large stalks celery, diced

?         3 tablespoons minced fresh ginger

?         6 cloves garlic, minced

?         3 cups whole-wheat egg noodles

?         4 cups shredded cooked skinless chicken breast

?         3 tablespoons chopped fresh dill

?         1-2 tablespoons lemon juice, or to taste

 

PREPARATION

Bring broth to a boil in a big cooking pot. Add carrots, celery, ginger and garlic, then cook for about 20 minutes, uncovered, over medium heat, until vegetables are just tender. Add noodles and chicken, and simmer 10-15 minutes until the noodles are just tender. Stir in dill and lemon juice.

By
the time I was old enough to read and write, I could explain the complexities
of the disease Muscular Dystrophy. I also understood that it meant my mother’s
life was likely to be short-lived. But this single mother of two small children
pushed herself beyond her supposed limits in order to challenge this ‘death
sentence,’ and continues to do so. This is where my strength comes from… from
the little body that has continued to deteriorate, and the mind within it that
is determined never to give up.

 

My
brother and I grew up with the awareness that there were more people out there
struggling like we were, and I knew I wanted to help in some way. When I became
a fashion model, I thought I could help by using this as a platform to raise
awareness for MD. I spent years travelling the globe, posing for magazines such
as Vogue, doing campaigns such as
L’Oreal, and walking the runway with the biggest models of my time, and I still
model today, but it has not been the platform that I had hoped it would be. It
wasn’t until I decided to move to South Africa that it became clear what I
needed to do… and that is run.

 

SUB-HEADER HERE

Running
has been a part of my life since I was a little girl, racing through the forests
of the Canadian Rocky Mountains. I excelled in cross-country, as well as 800m to
3000m on the track, but running became a physical struggle after I developed asthma
and I was advised not to continue. However, being as determined as I am, I
continued to run all through high school. Then at 17 I broke my neck in a car
accident. The doctors feared I may never walk again, but thankfully, after
weeks in traction and a successful operation, I miraculously healed in a matter
of months. Needless to say, I took this as a sign that my legs were meant for
something.

 

Upon
moving to South Africa, I realised that I could make a difference through my
love of running, so I contacted the Muscular Dystrophy Foundation of South
Africa (MDFSA) to discuss my ideas about fundraising and creating awareness.
The Foundation brought me on board, and for the cause I have run half and full
marathons, as well as the Two Oceans ultra-marathon. I also ran the Jonkershoek
Mountain Challenge, the Fisherman’s Trail Challenge and other trail events, finishing
in the top four for women each time. At each event, I wear my MDSAF top proudly,
hopefully inspiring others to also help change people’s lives for the better.

 

I
want to continue using my love of running to challenge my body to move its
muscles the way that those with Muscular Dystrophy can’t. Meanwhile, my Mom remains the beautiful, bright, funny,
compassionate woman she has always been, and continues to amaze everyone – even
herself, I think – with her capacity to re-invent her life with each loss of
movement or ability. She has always been, and will always be, my mentor, my constant
source of love and support, and my deepest
inspiration.

 

To join Lindsay in
supporting the Muscular Dystrophy Foundation of South Africa, go to www.mdsa.org.za.

Malealea

Lesotho

WORD & PICS BY JACQUES MARAIS

 

WHY GO

This is a
place you visit because you hanker for wide skies and lungs full of fresh air.
A place so vast your echo has an echo, and where canyons duck and dive amidst
rambunctious hills rising towards the high Maloti peaks. A place where peace of
mind and the freedom of the spirit unite, and where trail runners come to test
their mettle against the grandeur of Mother Nature.

 

WHAT YOU
GET

Malealea
Lodge is the perfect base for either solo runners in search of a wilderness
escape or families on the hunt for a full gamut of runnable route options.
Accommodation options range from backpacker dorms to delightful self-catering
suites, with honest to goodness country hospitality.

 

WHERE TO RUN

Choices,
choices… if you’re keen for a flattish jog with the kids in tow, the easiest
option is to head west from Malealea’s main entrance towards the ‘Gates of
Paradise’ Pass. This section of gravel road slopes gently upwards for the first
4km, making for a doable run to where a sign confidently proclaims distances to
Tokyo, Cape Town, Los Angeles, Berlin and various other global centres. This
makes for a good turn-around point, or you can keep going up a steep climb all
the way to the ‘Gates of Paradise’ summit to take in the view before
hot-footing it back down for a run of around 15km.

 

Should
you be more of an adventurer, head west to a small village (3km) with
stone-walled huts crouching right on the edge of the valley, and if you
route-find along the rim of the gorge, a glorious rock run awaits. Look out for
a path worn into the sandstone to your left, 1km from the village, and follow
this into the gorge itself, then scramble up-river over some huge boulders
(5km) until you eventually reach some cultivated fields along the banks (8km).
From here, an obvious path winds up the hill to your left back to Malealea,
completing a 14km circular run.

 

You can
also head further up-river to the waterfall (12km), where (maybe in summer!)
you will be tempted to strip off for a natural shower. Route-finding is
necessary along the densely wooded banks, but there is generally an obvious
trail if you keep your eyes open. Then follow the same way back for a total
distance of just on 20km.

 

Malealea
Waterfall Route Fast Facts:

GRADING: Moderate, some technical scrambling

TERRAIN: Footpaths, animal tracks, gravel roads

MAP: Check the wall maps at the lodge

CELL
RECEPTION: Moderate signal

BEWARE: Summer thunderstorms and floods, snakes

BEST TIME
OF YEAR: Winter can be bitter, but beautiful

 

GETTING
THERE

From
Maseru, head south on the Main South Road towards Mafeteng for 50km, then turn
left towards Matelile and Malealea. Keep on this road for 24km, where you will
turn a slight left to Gates of Paradise Pass, and to Malealea Lodge just 7km
from here. GPS: S29? 49.704, E27?
35.981 Map: www.malealea.co.ls/map-directions.

 

STAY HERE

Check out www.malealea.co.ls.

While
climbing the corporate ladder, smoking heavily and enjoying more than 10 beers
at a time, Willem Anderson knew he had become overweight, but he never really
cared. After all, the chartered accountant was happily married to Gay, the
father of two great boys, and was slowly building a bright future for his
family. So, without any guilt, he could easily tuck into numerous large meals
before topping it off with some chocolates, take-outs and at least two litres
of Coke daily.

 

Though
he was a keen athlete at school, until a motorbike accident stopped him
competing, over the years the weight slowly crept up on him – to the extent
that in September 2006 Willem tipped the scale at his heaviest: 144kg. He
battled to sleep at night and sometimes even stopped breathing before waking,
gasping for air. He could barely fit into any decent clothes, had not exercised
since his schooldays, and basically lived only to work.

 

INEVITABLE CHANGE

In
August 2003 Willem’s father passed away and this was his first wake-up call to
start losing weight, especially as his father had complained a lot about his
son’s weight problem. “His death shocked me and I was feeling terrible,” says
Willem. “My feet and ankles were always swollen and I would literally watch TV
for about 20 minutes before falling asleep.” So Willem applied some basic
healthy eating principles and lost 35kg. “However, I did not do any exercise,
was still a workaholic, wad still drinking too much, and was still smoking more
than 30 cigarettes a day.”

 

The
biggest change came when after he landed up in hospital. “My wife got home with
my favourite food, pie and chips, but I could not even face it. I had terrible
chest pains and asked her to take me to hospital, where they tested me for a
possible heart attack. While lying there with al the ECG cables and monitors, I
saw my boys looking completely lost and staring at me in total shock. I said to
my wife I can’t die now, my sons need me.”

 

While
in hospital, Willem had to run on a treadmill as part of a stress test, and
strangely enough, he says, that was what awakened his desire to exercise again.
“I felt so good after that run on the treadmill that I decided there and then
to buy a treadmill.” With all the tests done, Willem was diagnosed with a gall
bladder attack and told to lose at least 35kg before he could be operated on to
remove his gall bladder and fix a hernia. On the same day of his discharge, he
bought a blood pressure monitor and scale. He also saw a dietician briefly
while in hospital and she gave him some guidelines to healthy eating that he
still applies today. Back home, he was a changed man, sticking to a strict and
healthy eating plan. “My motivation came from losing weight each week,” he
says.

 

THE EXERCISE BUG

The
first time Willem attempted to do any form of exercise since school was in
2006. He started out by walking 2km, which took him 30 minutes to cover. Over
the next few months he slowly built up, and in July 2007 Willem and Gay ran
their first 15km road race together. “We were so inexperienced. I was
completely overdressed and did not even know what an energy gel was when it was
handed to me. But when we reached the finish line, I sobbed like a baby! It
certainly was one of the most joyous moments of my life.”

 

Three
months later Willem stopped smoking and from there his health kept on improving
– the rest, as they say, is history! In 2007 the 94.7 Cycle Challenge came
along and though an inexperienced cyclist, Willem decided to tackle it. His
first half marathon followed in January 2008, before he set his heart on the
big mamma of running, the Comrades Marathon. “I knew that I was eventually
going to run Comrades, and after we watched from the sidelines in 2008, I
decided it was time. My first Comrades in 2009 with my wife by my side was
magic!” Since then the couple have crossed the line three more times.

 

In
2010 Willem climbed Kilimanjaro with Gay, who had always dreamt of doing it.
“It was unbelievable and by far the greatest emotional experience.” Then in
2011 it was time for a different type of challenge as Willem completed his
first Half Ironman race, before moving on to full Ironman in 2012, the year in
which racing conditions were the worst in years. “I have never been so scared
in my life before a race, but crossing that finish line was the ultimate for
me. I still look back at it and wonder how I did it.”

 

A BRIGHT FUTURE

Willem
now weighs in at 82kg, while his lowest recorded weight was 73.7kg on 3 October
2007 – just over half his top-end weight of 144kg in 2003! He now eats healthily
by following a sensible eating programme and believes in making healthy food
choices rather than resorting to so called diets. Apart from finishing numerous
cycling races, Willem has also run six ultra-marathons, 21 marathons and 74
half marathons, plus finished six Olympic-distance triathlons to go with his
Ironman medals. And still he has numerous challenges left on his bucket list!
He adds that he still looks at himself in the mirror today and can’t believe
how he has changed. “I would have been dead by now if I
had not changed my life. There is no doubt in my mind.”

When
Claude Moshiywa took the lead in the 2013 Comrades Marathon shortly after
halfway, the contest for first place was effectively over. Granted, he was
reduced to a walk on Polly Shortts, but with a lead of over seven minutes, he always
looked set to win. Meanwhile, the Nurgalieva twins once again claimed the top
two women’s positions, with Elena recording her eighth win at Comrades, now just
one behind the all-time record of Bruce Fordyce. No surprise then that some
said it was a fairly undramatic race…

 

However,
with the brutal heat and headwind that the runners had to endure much of the
way, it was far from undramatic behind the leaders! Some 4000 starters did not
make it to the finish, and amongst the 10 000-plus runners who did make it
home within the 12-hour cut-off were many runners who had dug very deep to get
to Pietermaritzburg. Amongst them were Alan Robb and Dave Lowe, both running their
40^th consecutive Comrades to increase the number of ‘Quadruple
Greens’ to eight. Unfortunately, David Williams was unable to do likewise. Meanwhile,
Dave Rogers quietly pushed his medal tally up to 45, three more than anybody
else has managed.

 

Other
notable runs included Jonas Buud of Sweden (second), defending champ Ludwick
Mamabola coming home fourth after recently being cleared of doping charges, and
1995 winner Shaun Meiklejohn reliving his glory days to claim the 50-59 age
category title. Amongst the women, local heroine Charne Bosman came home fifth
overall and first South African, to enhance her relatively new status as SA’s
leading female ultra-marathoner.

 

MEN

1. Claude Moshiywa                  5:32:09

2. Jonas Buud (Swe)                 5:41:21

3. Mpesela Ntlotsoeu (Les)        5:43:38

4. Ludwick Mamabolo                5:45:49

5. Johannes Kekana                  5:46:27

6. Henry Moyo (Maw)                 5:46:52

7. Joseph Mphuthi                     5:48:00

8. Mike Fokoroni (Zim)               5:50:11

9. Rufus Photo                          5:51:52

10. Stephen Muzhingi (Zim)        5:52:38

 

WOMEN

1. Elena Nurgalieva (Rus)           6:27:09

2. Olesya Nurgalieva (Rus)         6:28:07

3. Irina Antropova (Rus)             6:44:36

4. Joasia Zakrzewski (GB)          6:53:29

5. Charn? Bosman                     6:53:35

6. Marina Zhalybina (Rus)           6:56:55

7. Holly Rush (GB)                     7:04:21

8. Melanie van Rooyen              7:08:09

9. Kerry Koen                            7:15:07

10. Julanie Basson                    7:21:02

 

Pacing
Perfection

Modern Athlete had three pacesetters in
action during Comrades 2013, with two coming home on target and the third
having one of those days…

Derrick
Ronganger, Sub-12:00 Pacesetter

We pacers had a job to do and I think everyone
played their part. Vlam was incredible, doing most of the work, most of the
way. I am just glad for the opportunity to have taken the runners home. I love
what I’m doing and hope to continue pacing for a few more years if the
opportunity is there.

Andrew Dollenberg, Sub-10:00 Pacesetter

This
was certainly one of the worst days of running I have ever experienced. I
started off well, and we were about three minutes ahead of plan at Drummond. I
was feeling really good up to about 55km, when I suddenly felt nauseous and
dizzy. I chatted with some of the guys running with me, and an athlete from
Eskom agreed to take the flag. I believe he ran with it to the end, coming in
about 9:55. I was dizzy for the rest of the day, even passing out on the side
of the road. I don’t know what went wrong – I did everything I normally do on
race day. Guess it was just one of those days.

Jackie Camphor, Sub-11:00
Pacesetter

This
was my third time pacing at Comrades, and I faced all the same questions: “What
is your plan for the race, what is our halfway target time, which hill is this,
when is the next walk?” You cannot tell runners that nobody is sure of anything
in this race, so you just keep their spirits high. And so we reached halfway
exactly on time, 5:25, but when we reached the top of Inchanga, the heat was
the worst I have experienced in 12 years at Comrades, with the strong wind
making it worse.

 

I
looked around and could see the runners around me were not having it easy. Sometimes
it is hard for us pacesetters, as well. On more than one occasion, I felt like
taking out the flag and telling them, “Sorry, go on your own.” But then that
question is asked again: “Will we make it?” So you pick yourself up and keep on
going. The best is always when you cross the finish line, with people hugging
you, saying thank you with tears running down their faces.

 

Best Seat
in the House

 

Taking a
seat on the media truck at Comrades 2013 was a privilege: I got to see the dash
from the start in Durban, Claude Moshiywa’s walk-run shuffle up Polly Shortts,
and the tears and smiles of thousands at the finish line. – BY LAUREN VAN DER VYVER

 

After
running, the second-best place to be on Comrades race day is on the media truck
– this was my second year covering the front of the race – and there is nothing
more exciting than the Comrades start! I’ve also learnt that Comrades holds a
mystery each year: Despite the continuous build-up, there will always be the
underdogs who come to the fore and the unexpected happenings that will write
the headlines. Like who knew that Nedbank’s Claude Moshiywa, who also holds
down a ‘normal’ 9-to-5 job, would grab such an emphatic victory? At Comrades, anything can happen.

 

As
Durban disappeared, the crowds gathered and little boys sprinted alongside the
leading men. Up Inchanga, Claude ran beside Johannes Kekana and they shared a
packet of water, grappling with the stinging heat. On the truck, we heard the
Nurgalieva twins were leading comfortably in the women’s race, with SA’s Charne
Bosman close behind. Then at Polly’s, Claude slowed to a walk, with the
journalists urging him on. He recovered and the last 7km dash ensued so the
media could grab a good spot at the finish.

 

For
the next seven hours until the final cut-off, my camera was out to capture gasping
finishers hugging strangers, team mates embracing with relief, and the
first-timers who seemed dazed that they had actually made it. For Claude, Elena
and the runner who stumbled in at 11:59 alike, this is a special race to be
part of. For a young journalist, I doubt anything can compare.

 

 

First
Taste, Want More

 

I
had always thought the Comrades Marathon is a race for the mentally deranged,
so when I was asked to go down to work in the Modern Athlete Smile Zone
vibe spot on the route, I was in two minds. One was curiosity, the other was
wondering if I would actually enjoy this. –
BY NICOLE DE VILLIERS

 

To
my surprise, I was as excited as a kid on Christmas Day as we set up our vibe spot
4km from the finish, but the waiting for the frontrunners was torture. Finally
the flashing lights from the cop cars came steadily over the hill and we saw
Claude Moshiywa in the lead. I can’t remember the last time I had felt such
heart-pumping adrenalin!

 

As
the crowd thickened, the heat grew more intense, but we kept on cheering for
hours. The hardest thing to see was when the masses of athletes towards the end
realised they weren’t going to make the cut-off time of 12 hours. Then our vibe
spot became a war zone, with some athletes lying next the road. I stayed with
one who was suffering from severe dehydration and was in desperate need of an
ambulance. I had to hold the tears back, but it was all worth it when he got
hold of me the next day to thank me for staying by his side.

 

I
now think of Comrades differently. It is a life-changing experience for those
who dare to take on the gruelling challenge, and it was an absolute privilege
to be a part of this extraordinary race.

Go for an
early morning run on a Friday and chances are you’ll bump into a group of
runners in funky knee-length red socks, chatting away and greeting everybody
with a boisterous “ShoOops!” as they merrily make their way down the road or
trail. These are the proud members of the ‘I Wear Red Socks on Fridays’ social
movement, which has developed into an unofficial global running club of sorts,
all from a simple gesture of friendship by John McInroy, a 31-year-old South
African entrepreneur.

 

He says the
first Friday morning Red Sock Run took place in Newlands, Cape Town, with eight
runners joining in. A week later there were 33 runners. Then, as word of mouth
spread and pics appeared on Facebook and Twitter, John started receiving mails
from people all over, asking if they could start their own Friday Red Sock Run.
“It was totally unstructured, just taken on by people with passion, and I now
know of nearly 30 regular Friday morning groups all over the world. Every now
and then I hear of another one starting in the USA or UK,” says John.

 

“I try to join
as many as I can and love meeting all the Red Sockers, like the crazy, but
incredible Edgemead group here in Cape Town: 50 people running at 5:30am, with a
guy on a loudhailer, everybody ShoOopsing amongst the houses. What I love is
that it is not restricted to running. Whether you run, walk, hop, or just join
for a post-run coffee and chat, everybody is welcome. It doesn’t matter if you’re
tall, short, white, black, etc., it’s all about getting people to follow their
hearts and live out their passion. And if there isn’t a Red Sock Run in your
area, you can start one!”

 

MAN WITH THE PLAN

John was
born in Cape Town, lived in the UK aged four to 16, then came back to SA to
finish school before doing a B.Comm at UCT. While at varsity, he was picked for
the SA men’s hockey team, alongside his great friend from UCT, Ian Symons, and
after completing varsity he played two seasons of pro hockey in Bordeaux,
France. A short while later John found himself in Ireland, and that’s where the
Red Sock idea was born in 2007.

 

“After
university and hockey, my first job was for an Irish property developer in Cape
Town, and then I was transferred to Dublin, where Ian was working as a doctor,”
says John. “I had read about Sidney Feinson, a South African soldier who made a
pact with two friends in an Italian prisoner of war camp during the Second
World War, where they promised each other that should they make it back from
the war alive, they would wear red socks to remember each other. So Ian and I
started wearing red socks too, as a mark of our friendship, and decided to always
do it on Fridays – because it seemed a good day to do it. Soon our colleagues
and friends also picked up on the idea, and because times were economically
tough in Dublin then, the red socks seemed to brighten up people’s lives. It
just spread from there.”

 

As the Red
Sock movement gained momentum, so did John’s plans to spread the goodwill. “One
day I woke up after dreaming of the whole world wearing red socks, including US
President Barrack Obama pulling up his pants while addressing a crowd and
saying ShoOops!” So, John applied to do an MBA at the University College of
Dublin, even though he couldn’t afford it, and things just worked out for him.
“I received a 15 000 Euro scholarship for my entrepreneurial idea for ShoOops Red
Socks, and the university’s sport department approached me to become head coach
of hockey, which paid for the other half of my studies. I was getting a free MBA
plus pocket money, so I decided I must be doing the right thing!”

 

RUNNING IN RED

Upon
completing his MBA and returning to SA, John’s vision was to sell the socks and
donate most of the proceeds to charity, but admits he had no clear plan as yet –
and running was not even on the radar. “Then Ron Rutland of the Bobs For Good Foundation
sent me an invite to run the Sani Stagger Marathon in November 2010. I ran in
my red speedo and red socks, and finished almost last, just a few minutes
before the six-hour cut-off, but I had never felt so proud of taking part in
anything!”

 

“A month
later, WP van Zyl came into my life. He told me about Phil Masterton-Smith, the
youngest ever winner of the Comrades Marathon in 1931, who couldn’t afford to
travel to the race in 1933, so cycled from Cape Town to Pietermaritzburg over
10 days, then ran the race on the 11^th day and still finished tenth!
He was known as Unogwaja, which is Zulu for The Hare, and the moment WP shared the
story with me, I said we’re doing the Unogwaja Challenge!”

 

Unsurprisingly,
some people said John was crazy. After all, it was just five months till
Comrades 2011, he had only just run his first marathon, and he didn’t even own
a bike at the time, let alone know how to cleat his feet into the pedals, but sponsors
like KTM bikes immediately came on board, and John and his fellow riders duly
finished the ride-run. Now in 2013, John has just finished the challenge for a
third time, alongside 11 carefully selected fellow biker-runners, all
completing the challenge in their red socks and raising nearly half a million
Rand for charity in the process. “It was scary how many people told us in the
first five hours of Comrades that we wouldn’t make it, because of the energy we
were wasting on shouting, jumping, hugging and ShoOopsing, but the ‘Red Love
Train’ made it!”

 

FOR A GOOD CAUSE

John explains
that running in red socks is more than just about friendship and fun, or a
physical challenge, it is also to support worthy causes. “Thus far we’ve sent
about 30 000 pairs of socks to 60 countries, with the largest
concentration here in South Africa, and in the last three years we’ve raised
nearly a million Rand for charity, so it is working. Some people even wear them
every day, and due to the demand, I’ve had to hire an administrative assistant,
Jean, who has quickly become known as ‘Mrs Red Socks.’ Things have been quite
unstructured thus far, but going forward we will sell the socks at R50 for the
long ones and R40 for the short ones, with some of the money covering the
manufacturing process and our administrative costs, and the rest going to charity.
We’re also giving socks to charities to sell themselves, so they can keep the
profits and benefit even more.”

 

“You can’t
buy the socks in shops, but just from word of mouth it keeps growing. Maybe one
day there will be a million red socks out there, but it’s not about numbers of
socks, it’s about the incredible stories that have come out of it. For me, the Red
Socks epitomise how a small group of people can make a difference, by living
life to the full, following their hearts, giving back and inspiring others to
do the same. It’s an attitude to life.”